Standardizing the real estate brokerage profession.

On the afternoon of December 7th, in Ho Chi Minh City, the Vietnam Association of Real Estate Brokers (VARS) organized a seminar titled "Standardizing the Real Estate Brokerage Profession - Building a Sustainable Career," with the participation of experts, managers, and representatives of real estate businesses.

According to a survey by the Vietnam Real Estate Market Research Institute (VARS IRE), up to 89% of current real estate brokers either do not have a professional license or their license has expired.

Of these, 51.8% have no certificate and have never received training, 24.1% have received training but do not have a certificate, and 12.8% have a certificate but it has expired. Currently, only 11.3% of brokers possess a valid professional license.

Mr. Nguyen Le Hai Dang, Deputy Director of Strategic Development and External Relations at SmartLand Company, observed that reputable and well-established brokerage firms tend to focus on selling mid-to-high-end properties. In contrast, informal brokerage teams often prioritize closing deals with clients, neglecting factors such as providing inaccurate information, substandard deposit procedures, and the potential for future personal branding.

Môi giới — Speakers at the panel discussion

According to Ms. Nguyen Bao Khue - Executive Committee member of VARS, General Director of DKRS VEGA: Brokerage firms with established brands, scale, structure, and long-term strategies have a high level of compliance with brokerage standards, accounting for approximately 20%. In contrast, individual brokers with around 10-15 employees, mostly self-employed, have a low level of compliance.

Meanwhile, Mr. Tran Minh Quang, Deputy General Director of Southern Business at EximrS Company, stated that currently, obtaining brokerage certification is difficult due to the lack of an organizing body. Large companies are focusing on sales, but some only have 30-40% of their staff certified, while the rest are working under constant fear of violations, even as the market enters a new, dynamic cycle. Therefore, a clear and robust mechanism for monitoring and enforcement is needed.

Ms. Hoang Thu Hang, Deputy Director of the Department of Housing and Real Estate Market Management ( Ministry of Construction ), stated that the current difficulty lies in developers selling products that do not meet the necessary conditions, posing a significant risk to homebuyers. Furthermore, developers and brokers often fail to clearly define their roles and lack transparency with customers, leading to customer losses.

Furthermore, the imbalance between supply and demand for products in the market leads to hoarding and price manipulation, creating a significant risk of a real estate bubble. Therefore, in the future, regulations must be more detailed and clear. The Ministry of Construction will also more strictly manage training and certification.

Source: https://nld.com.vn/chuan-hoa-nghe-moi-gioi-bat-dong-san-196251207194345714.htm