Young people remain determined to buy homes despite record-high prices.

(NLĐO) - Up to 93% of married people with children aim to buy a house in the next 5 years, although they admit that price remains a major barrier.

At the Vietnam Real Estate Conference – VRES 2025 held on December 11-12 in Ho Chi Minh City, Mr. Le Bao Long, Marketing Director of Batdongsan.com.vn, stated that the persistently high real estate prices are creating significant pressure on the ability of young people to own a home. However, instead of being pessimistic, many have proactively adjusted their financial management to get closer to their goal of home ownership.

A survey by Batdongsan.com.vn of over 1,000 consumers shows that the psychology and behavior of the 18-44 age group are clearly differentiating, creating four prominent trends. For those who are renting, especially young families, the desire to own a home remains very strong.

As many as 93% of married people with children said they aim to buy a home within the next five years, although they acknowledge that price is a major barrier. Many choose to increase their income, save carefully, or take advantage of loan packages to shorten the time it takes to accumulate the money.

Data also shows that 86% of people planning to buy a home are willing to borrow from banks at a rate of 30-50% of the property value. In Ho Chi Minh City, the demand for home ownership in the next 5 years reached 81%, significantly higher than in Hanoi (69%). The main reason is the difference in the supply structure: the segment of apartments priced under 3 billion VND in Ho Chi Minh City accounts for 21-31% of the total supply, while in Hanoi it is only about 10%. The supply of "affordable" apartments has made it easier for young people in Ho Chi Minh City to access housing.

Mr. Long assessed that if social housing procedures were simplified and suitable supply were expanded, the ability of young people to own a home would improve significantly.

An apartment under 3 billion VND is a dream for many young people.

Among those striving to buy a home, 86% are willing to borrow from banks for 30-50% of the property value, demonstrating the increasing practicality of leveraged thinking.

More notably, the demand for home ownership within the next 5 years in Ho Chi Minh City reached 81%, significantly higher than Hanoi (69%), according to data from Batdongsan.com.vn. This difference mainly stems from the supply of low-priced apartments. In Ho Chi Minh City, the segment of apartments priced under 3 billion VND accounts for 21-31% of the total supply, while in Hanoi it is only about 10%.

Affordable housing supply makes it easier for young people and middle-income families in Ho Chi Minh City to access housing, thus maintaining a high rate of demand for home ownership. Conversely, the Hanoi market leans towards the mid- and high-end segments, with common price ranges from 5-10 billion VND.

Mr. Long believes that, in addition to individual efforts, simplifying social housing procedures, making conditions transparent, and expanding the supply of suitable housing will help this group shorten the path to their dream of owning a home.

Analyzing the long-term tenant group, Mr. Long noted that this group has stable affordability, with 72% spending less than 30% of their income on rent, and a tendency towards long-term commitment, with 34% of surveyed tenants stating they would rent for 3 years or more.

The group of young people who owned their first property presented a typical picture of planned accumulation. They were mostly aged 35-44 (75%), and the majority were married and had children (88%). For their first purchase, 76% chose to buy for personal use, and nearly half did not need to borrow from a bank thanks to having sufficient funds prepared.

The motivation to upgrade housing and expand assets is very strong: 85% said they would buy more or invest in the next 5 years, with land remaining the preferred option. The group that already owns real estate but is no longer buying more is clearly showing a "safety shift" trend, moving money to traditional channels such as gold (82%) and savings accounts (77%).

Source: https://nld.com.vn/nguoi-tre-van-quyet-tam-mua-nha-du-gia-cao-ky-luc-196251211162910246.htm