[OFFICIAL] MISA GROUP ANNOUNCES ITS PIONEERING BRAND POSITIONING IN BUILDING AGENTIC AI FOR BUSINESSES, HOUSEHOLDS, AND THE GOVERNMENT

Established in 1994, MISA is currently a leading IT group in Vietnam, providing AI-powered digital transformation solutions for individual businesses, household businesses, enterprises, and public service organizations. MISA currently partners with nearly 400,000 institutional clients and almost 3.5 million individuals, and has a presence in 22 countries, conquering many demanding markets worldwide.

Entering the digital era, MISA affirms its position as a pioneering corporation in developing AI based on AIaaS (AI as a Service) and AaaS (Agent as a Service) approaches, providing Agentic AI solutions that help organizations operate autonomously 24/7.

Artificial AI – A strategic pillar shaping the next generation of products.

Agentic AI will have a comprehensive impact on the Group's product lines in the coming period. Solution development will be implemented in three main directions. Firstly, transforming enterprise products to the Agentic Enterprise model. Secondly, transforming products for public administration units to the Agentic Public Administration model. Thirdly, building new products to serve public services based on the Agentic Public Service model.

Agentic Enterprise: The self-operating business model opens a new operating standard for the future.

In this context, Agentic Enterprise is identified as the model of the self-operating business of the future. AI Agents will take on the roles of analysis, decision-making, and execution across the entire business process chain. Not only do they automate tasks, but Agents also have the ability to learn, adapt continuously, and operate within the framework of strategic goals and legal regulations. MISA emphasizes that Agentic AI does not replace humans. Humans and Agents work together to create success for the unit or organization. Humans will assume roles of supervision and innovation, while Agents support operations with superior efficiency.

Alongside its product development strategy, MISA is also adjusting its business strategy from a traditional software sales model to providing SaaS software with free credits to help users quickly develop the habit of working with Agents. This is considered a crucial step in MISA's transformation from a software sales company to an intelligence sales company, as the core value of the product lies in its flexible operation and the automation power of AI Agents. Solutions such as the MISA AMIS and MISA AMIS OneAI integrated enterprise management platforms are highly valued by users for integrating pioneering Agent AI capabilities.

Artificial AI: Bringing administrative and public service units into the era of self-operation.

Not only focusing on the corporate sector, MISA is expanding its Agentic AI strategy to the public administration sector through the Agentic Public Administration model. Here, AI agents will operate internal processes of administrative agencies such as accounting, human resources, assets, general administration, and management. This model helps shorten processing time, reduce the workload for civil servants, and improve management efficiency.

This approach further reinforces the concept of "AI working alongside humans": civil servants and public employees retain their roles in monitoring and making crucial decisions, while Agents handle tasks quickly, accurately, and consistently. Solutions such as the MISA iGOV intelligent administrative management platform, the MISA iHOS intelligent hospital management platform, and the MISA EMIS education platform, along with MISA AI-integrated robots for reception and administrative support, are demonstrating their ability to significantly increase productivity in many public service units nationwide.

In addition, MISA is developing an Agentic Public Service model to build self-operating public service products, thereby helping management agencies provide services faster, more transparently, and more personalized for each citizen. MISA expects this model to contribute to improving the quality of management and enhancing the experience of citizens in interacting with the Government .

Brand repositioning – An inevitable step in the journey into the era of Artificial AI.

2026 also marks the year MISA will implement a brand repositioning to reflect the Group's new role and stature. This change stems from MISA's development into a multi-product, multi-company ecosystem and its entry into a phase of strong expansion based on the Artificial AI platform.

MISA's new brand positioning is as the pioneering MISA Group in building Agentic AI for businesses, households, and the Government. For businesses and households, the MISA AMIS solution becomes an Agentic AI operating system, enabling them to operate independently with a team of agents. For the Government, MISA is pioneering the development of an Agentic AI platform to improve the efficiency of state management, providing faster, more transparent, and more personalized public services. Agentic AI is seen as a new step forward in digital government, moving systems from the digitization stage to self-operating systems using agents.

2026 will be a pivotal year in MISA Group's strategic transformation journey, marking a significant step forward as Vietnam promotes innovation and AI application development. With its focus on AI, MISA is committed to partnering with businesses, organizations, and government agencies to enhance productivity, increase competitive advantages, and contribute to the sustainable development of the country.

Source: https://www.misa.vn/155591/chinh-thuc-tap-doan-misa-cong-bo-dinh-vi-thuong-hieu-tien-phong-xay-dung-agentic-ai-cho-doanh-nghiep-ho-kinh-doanh-va-chinh-phu/