MCH shares will be listed on HOSE in December 2025.

On December 4, 2025, Masan Consumer (UPCOM: MCH) officially announced its plan to transfer its stock listing to the Ho Chi Minh City Stock Exchange (HOSE).

At the event, the Management Board presented the company's long-term growth picture, including core competencies, current strategy, and drivers unlocking value in the next decade. MCH shares will complete their listing on the HOSE in December 2025.

A strong brand, a leader across multiple product categories.

For nearly three decades, Masan Consumer, a subsidiary of Masan Group (HOSE: MSN), has built a leading brand ecosystem covering approximately 80% of essential FMCG products in Vietnam, with household coverage reaching nearly 98% (Kantar 2024). Masan Consumer products are present in Vietnamese life in a very natural way: a bowl of fish sauce on the dinner table, a packet of instant noodles for modern life, a bottle of chili sauce at a favorite restaurant, or a can of coffee to start the day.

In the condiment sector, MCH holds the number one market share for fish sauce, chili sauce, and soy sauce thanks to the strong brand power of CHIN-SU and Nam Ngư – "national brands" associated with over 72 billion meals annually. In the convenience food sector, Omachi ranks second in market share, while Kokomi is one of the popular brands with strong coverage in rural areas.

In both rural and urban areas, Masan Consumer possesses a loyal user base ready to try new products, thereby increasing sales across various categories and consolidating its leading brand position.

In the beverage industry, Vinacafé Bien Hoa holds the top 2 market share in instant coffee, while Wake-Up 247 is a prominent domestic brand, ranking number 1 in the coffee-flavored energy drink segment.

Building on its strong brand foundation, Masan Consumer is leading the premiumization trend, a structural shift in Vietnam's FMCG industry. Owning "national brands," MCH has the advantage to enhance consumer experience and increase value in each product category.

For example, in the condiment industry, MCH expanded the usage context of CHIN-SU from traditional dipping sauces to cooking ingredients, sauces, marinades, and comprehensive cooking solutions. By being present throughout the entire food preparation process, the brand has both increased brand loyalty and significantly expanded its market share.

In the convenience food industry, the trend towards premiumization is evident as the demand for convenient, nutritious meals and consumption outside the home increases sharply. Building on the success of Omachi, MCH has led the shift from traditional instant noodles (worth approximately $1 billion) to premium convenience products such as potato noodles, convenience foods, and complete meals—a segment estimated to be worth around $17 billion, opening up significant growth potential for the entire industry.

High profit growth, sustainable dividends

Despite market fluctuations, the fast-moving consumer goods (FMCG) industry maintains stable demand thanks to its recurring demand characteristics and low dependence on economic cycles. Between 2017 and 2024, MCH maintained a stable and efficient financial foundation: operating profit margin on revenue exceeded 23%, while after-tax profit in the 2022-2024 period grew at a compound annual growth rate of approximately 20%. These indicators reflect the company's financial strength and ability to generate sustainable profits across multiple market cycles. In 2024 alone, MCH's revenue is projected to reach approximately US$1.2 billion, further solidifying its position as one of the largest FMCG companies in Vietnam.

In particular, from 2018 to 2024, MCH paid out approximately $1.5 billion in cash dividends, demonstrating its ability to generate sustainable cash flow and a consistent value-sharing policy with shareholders, a crucial factor in strengthening long-term investor confidence.

One of the key drivers of MCH's sustainable financial performance is its research and development (R&D) capability, with the "Consumer Innovation Center" considered the "heart" of product innovation at MCH. Between 2017 and 2024, innovative products contributed approximately 20% to revenue, reflecting the market's adoption rate of new products and the potential for additional growth from the innovation portfolio. To date, MCH has developed over 1,200 innovative products since 2002, covering various segments from spices and convenience foods to beverages and personal care.

This R&D effectiveness stems from Masan Consumer's core philosophy: "creating the best products using the fewest resources." These innovations not only refresh the portfolio but also contribute to expanding profit margins, strengthening the financial foundation, supporting MCH in maintaining high performance across cycles, and expanding long-term growth potential.

A nationwide distribution network.

To translate brand strength and premiumization strategies into sustainable business results, Masan Consumer has built the most extensive distribution network in the Vietnamese FMCG industry, reaching consumers through nearly 500,000 traditional and 10,000 modern retail outlets.

Building upon that foundation, the "Retail Supreme" model was launched in 2024 as a strategic shift, marking Masan Consumer's proactive efforts to control points of sale, modernize its distribution system, and lay the groundwork for growth in the next decade.

This model not only helps businesses interact more directly with retailers and consumers, but also creates a systematic operational data stream, supporting optimized product cataloging, display, and sales performance. It's also a necessary step towards realizing MCH's 10-year vision: building a tightly connected ecosystem between brands, retailers, and consumers, seamlessly transitioning from offline to online.

Go Global - Bringing Vietnamese culinary culture to the world.

Completing the picture of its growth pillars also marks the beginning of Masan Consumer's clearer strategic move towards global expansion. Masan Consumer is gradually realizing its "Go Global" strategy, expanding its presence in over 26 countries with products such as fish sauce, chili sauce, pho, and coffee under Vietnamese brands. Being present in leading markets like the US, Japan, South Korea, and Australia not only expands international revenue but also contributes to promoting Vietnamese culinary culture, in line with the "Make Vietnamese foods global foods" spirit repeatedly shared by the leadership.

International revenue is projected to grow at an average rate of approximately 16% per year during the 2022-2024 period, while operating profit margins from overseas markets are expected to reach around 30% in 2024, demonstrating the positive business performance of the Go Global strategy. Sales contributions from international markets are also rapidly increasing, from 1% in 2020 to 5% in 2025, and are targeting 10-20% in the coming years.

Source: https://www.masangroup.com/vi/news/masan-news/MCH-Shares-to-List-on-HOSE-in-December-2025.html