The number of visitors has increased significantly.
In early June, Nha Trang's tourist pier bustled with visitors boarding speedboats and wooden boats to explore the clear blue bay. Not far away, long lines of tourists patiently waited for the cable car to Hon Tre Island to enjoy VinWonders Nha Trang. At attractions such as the Po Nagar Cham Towers, Long Son Pagoda, etc., the number of visitors was always high. In the evening, the beaches along Tran Phu and Pham Van Dong streets in Nha Trang were packed with people swimming and strolling. As night fell, the aroma of grilled seafood wafted in the sea breeze, and tourists relaxed, enjoying the food and a cold beer. Khanh Hoa is entering its summer tourist season with an unprecedentedly vibrant pace.
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| Tourists have fun at Vinpearl Nha Trang. |
Currently, many resorts and hotels with prime locations in Nha Trang, Bai Dai, and Ninh Chu have been almost fully booked throughout the peak summer tourist season. Ms. Duong Vo - Marketing Director of Radisson Blu Resort Cam Ranh (Bai Dai area, Cam Lam commune) shared: "Radisson Blu Resort Cam Ranh has nearly 300 rooms. Guests have booked rooms until the end of August 2026. In terms of guest structure, Russian guests account for about 40%, Korean guests account for 30%, and the rest are Vietnamese and guests from some other countries." Similarly, resorts such as The Anam Cam Ranh, Ana Mandara Cam Ranh... are fully booked this summer. In the Nha Trang area, hotels with prime locations such as Sheraton Nha Trang, Novotel, Adamas Boutique Nha Trang... have been almost fully booked well in advance.
In the southern part of the province, the number of tourists has increased sharply this summer. Destinations such as Vinh Hy Bay, Ninh Chu Beach, Nam Cuong sand dunes, and the Po Klong Garai Tower National Special Monument attract a large number of visitors, especially on weekends. Currently, this area has 237 tourist accommodation establishments with 4,804 rooms; of which about 50% meet the standards of 3 stars or higher. Many hotels and resorts in the Vinh Hy and Phan Rang areas are almost fully booked during the peak season; many tourists call to reserve rooms but there are no rooms available.
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| Tourists explore Vinh Hy Bay by speedboat. Photo: THANH XUAN |
Data from booking.com shows a clear shift in summer 2026 travel trends towards familiar, convenient, and easy-to-plan destinations. Travelers are no longer chasing novelty but prioritize trips that suit their personal preferences, allow for relaxation and rejuvenation, and minimize unexpected expenses. Da Nang and Nha Trang – Khanh Hoa are among the most searched destinations by Vietnamese travelers this summer. Khanh Hoa boasts several outstanding advantages, including beautiful coastal and island landscapes; a comprehensive resort system; Cam Ranh International Airport; and a highway connecting it conveniently to Ho Chi Minh City. Sharing her reasons for choosing Nha Trang for her summer vacation, Ms. Nguyen Thi Minh Chau (Ho Chi Minh City) said: "From Ho Chi Minh City to Khanh Hoa by highway only takes about 5 hours. Here, the entertainment and recreational services are quite diverse, in addition to beach and island tours, there are VinWonders Nha Trang, eco-tourism tours, and cultural Cham sites...". For international tourists, Khanh Hoa's appeal comes from the quality of its resort services and diverse and rich cuisine. "Khanh Hoa is a very peaceful resort destination. The scenery and weather are beautiful, the cuisine is very diverse, and the people are very friendly," shared Mr. Park Seung-ho (a Korean tourist) on his third visit to Nha Trang.
Attractive summer destinations
The expansion of tourism has made Khanh Hoa even more attractive. Besides tours and attractions in Nha Trang and the surrounding area, many travel agencies have added tours for Korean and Russian tourists to experience southern destinations such as Hang Rai (Nui Chua World Biosphere Reserve) and Po Klong Garai Tower. According to a report by the Department of Culture, Sports and Tourism, in the first five months of 2026, Khanh Hoa welcomed approximately 9.2 million visitors (an increase of nearly 53% compared to the same period last year), including 4.4 million overnight visitors. International visitors are estimated at over 3.8 million, an increase of 66%. These figures show that the appeal of Khanh Hoa as a destination continues to be strong, despite rising air travel costs.
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| Russian tourists stroll through Nha Trang. |
To further boost tourism growth, in the summer of 2026, Khanh Hoa will host numerous large-scale cultural, artistic, and sporting events such as: the "Mega Booming Charmora City - Awakening Nha Trang Downtown" music festival; the 6th Cham Ethnic Culture Festival with the theme "Preserving and promoting the cultural identity of the Cham ethnic group in the new era"; the Khanh Hoa Sea Festival 2026 with the theme "Colors of the ocean - Reaching international standards"; the 73rd Miss World 2026 competition; the VnExpress Marathon Nha Trang 2026... This diverse series of events is expected to attract a large number of domestic and international tourists to Khanh Hoa. "Immediately after the Department of Culture, Sports and Tourism announced the summer events, many tourists contacted us to book rooms and register for tours. In Khanh Hoa, tourists not only get to relax but also have the opportunity to immerse themselves in the vibrant festival atmosphere. This is one of the reasons why more and more people are choosing Khanh Hoa as their summer destination," said Ms. Bui Thi Mach, Director of Maha Travel Co., Ltd.
This summer, tourism businesses in Khanh Hoa are offering many attractive products and services to enhance the visitor experience. VinWonders Nha Trang continues to maintain its top-notch shows: Tata Show (an international-class multimedia live performance); Legend of the Blue Sea - the first live show on the sea in Vietnam; and Vietnam Hundred Arts - a folk art performance program with advanced lighting technology. The Theatre regularly organizes spectacular shows such as: Puppet Show - an enchanting puppet show combining traditional music; and Chum Show - a breathtaking circus and acrobatic performance inspired by Vietnamese folk culture. These are unique cultural experiences that visitors should not miss.
In addition to beach resort tourism, businesses are actively developing tourism products linked to local culture, community tourism, and green tourism. From beach and island tourism to ecotourism and cultural tourism, Khanh Hoa offers many quality products to meet the diverse needs of tourists.
Mr. Cung Quynh Anh, Deputy Director of the Department of Culture, Sports and Tourism, shared: "Besides convenience, tourists today increasingly value the experience, sustainability, and connection in each journey. With a diverse ecosystem of products ranging from beaches and islands, green resorts to local culture, cuisine, and modern entertainment, Khanh Hoa has the ability to comprehensively meet those needs."
With strong growth momentum, increasingly improved tourism infrastructure, and a series of unique events taking place during the summer, Khanh Hoa's tourism sector is heading towards a vibrant peak season, contributing to achieving the target of welcoming 18.8 million visitors and generating 77,000 billion VND in revenue in 2026.
According to information from Cam Ranh International Airport, despite the high fuel prices, the number of air passengers traveling to Khanh Hoa remains relatively stable. Among international visitors, the number of South Korean and Chinese tourists has decreased, while the number of Russian and CIS (Commonwealth of Independent States) visitors has increased significantly. Currently, there are 10 to 12 flights daily from Russia and CIS countries to Cam Ranh. The South Korean market accounts for 14 flights per day, while the Chinese market has approximately 4 flights per day.
To meet the needs of tourists, during this summer (June to August), airlines such as Vietnam Airlines, Vietjet, and Bamboo Airways plan to bring a large number of domestic tourists to Khanh Hoa. Specifically, Vietnam Airlines will provide approximately 3,074 domestic flights (both to and from) with over 575,000 seats to serve tourists visiting Khanh Hoa.
XUAN THANH
Source: https://baokhanhhoa.vn/du-lich/202606/mua-du-lich-he-soi-dong-0bd7322/









