Happy National Day, September 2nd!

Anticipating the surge in shopping activity, businesses have prepared abundant supplies, extended opening hours, and launched a series of attractive promotions and discounts to attract consumers.

The MM Mega Market system nationwide is adorned with the vibrant red and yellow colors of the national flag. Photo: Thanh Hai

To celebrate the 80th anniversary of Vietnam's National Day, MM Mega Market is holding a major promotional program from August 28th to September 10th, titled "Golden National Day – National Pride," applicable to over 2,000 products.

Many fast-moving consumer goods are being offered with buy-one-get-one-free or buy-two-pay-for-one promotions. Fresh food items are discounted by 20-30%. In particular, household goods and home care products are heavily discounted by up to 80%, with prices as low as 9,000 VND per item.

Mr. Dinh Quang Khoi, Director of MM Mega Market Vietnam, said: "During the National Day holiday, purchasing power is expected to increase sharply, so we have proactively prepared abundant supplies, increasing by about 15% compared to the same period last year. The promotional program focuses on fast-moving consumer goods and fresh food. Besides the promotional programs, MM Mega Market also cooperates with many suppliers to maintain price stability for essential goods."

MM Mega Market's inventory has increased by approximately 15% compared to the same period last year. Photo: Thanh Hai

Similarly, AEON Vietnam is committed to ensuring a sufficient supply of essential goods at stable prices, providing peace of mind for customers. In addition, many special products and activities have been designed specifically for National Day.

In particular, AEON supermarket is offering discounts of up to 50% on thousands of products, from essential consumer goods and high-quality Vietnamese products to electronics and fashion items. Customers also have the chance to participate in daily prize draws with a receipt of 2 million VND or more.

AEON supermarket chain nationwide also simultaneously decorated with the national flag. Photo: Khanh Linh

During the National Day holiday, Co.opmart and Co.opXtra supermarkets are simultaneously organizing the "Proud to be a Vietnamese Supermarket" program, prioritizing the display of Vietnamese products in the best locations, along with a series of attractive offers exclusively for Vietnamese goods. The peak period from August 28th to September 3rd will feature a 7-day super sale, and in addition, customers purchasing special products designed specifically for the September 2nd holiday will receive an 8% cashback…

Ms. Nguyen Thi Kim Dung, Director of Co.opmart Hanoi supermarket, also stated that, in parallel with promotional activities, the unit is organizing a series of food festivals and events to promote regional products, and livestreaming the sale of selected agricultural, aquatic, and seafood products.

"This is an opportunity for domestic products and specialties to get closer to consumers, becoming a direct bridge between producers and customers," Ms. Nguyen Thi Kim Dung informed.

A special feature of this year's September 2nd holiday is that many retailers are prioritizing the promotion and introduction of Vietnamese specialties and OCOP products. Ms. Nguyen Thi Bich Van – Director of Communications at Central Retail Vietnam – stated that GO! and Tops Market supermarkets are showcasing and promoting 160 regional specialties and typical OCOP products, such as Mo Village tofu ( Hanoi ), Moc Chau persimmons (Son La), Quang Ninh oysters, clean fish from the Da River (Phu Tho), smoked buffalo meat (Lao Cai), and Tam Nong free-range chicken (Dong Thap), to consumers until September 10th.

"We hope that consumers visiting and shopping during the September 2nd holiday will have enjoyable and positive experiences, supporting regional specialties and community livelihood products, thereby helping Vietnamese goods increasingly affirm their quality and brand reputation in modern retail systems," emphasized Ms. Nguyen Thi Bich Van.

Meanwhile, in the fashion sector, Canifa was one of the first brands to join the promotional campaign to stimulate demand in celebration of the 80th anniversary of National Day. The brand's "Patriotism from the Cradle" collection attracted attention due to its diverse range of styles for various age groups, with prices ranging from 169,000 to 299,000 VND per item. The company also implemented a 20-30% discount program for group purchases.

Similarly, the Coolmate brand impressed young people with its "Freedom to Soar" collection; Yody offered consumers its "We Have a Date with Freedom" collection…

Besides fashion brands, the accessories and gift market has also become vibrant, with a wide range of products such as scarves, hats, canvas bags, and T-shirts printed with the national flag and traditional motifs appearing in stores and e-commerce platforms. The striking red and yellow colors, along with details reminiscent of historical sites and maps of Vietnam, have quickly made these items a favorite choice for consumers.

Mr. Nguyen The Hiep, Deputy Director of the Hanoi Department of Industry and Trade, said that this year's holiday season, the Department of Industry and Trade will implement the approved program contents; coordinate with production and business units, especially large retail systems in the area, to organize concentrated promotional programs to stimulate demand. Businesses will also cooperate to expand the scope of promotions and increase the level of incentives to ensure retail revenue growth.

With thorough preparation, the National Day on September 2nd is expected to become a boost for the Hanoi market, contributing to the capital's trade growth in 2025.

Source: https://hanoimoi.vn/mung-quoc-khanh-2-9-sieu-thi-phu-mau-co-to-quoc-tung-bung-khuyen-mai-714612.html