Known as the "cradle" of instant noodles, the Japanese market owns many brands and product lines from popular to high-end and is always in the top 3 countries in terms of consumption output (according to data from the World Noodle Association WINA).
Omachi became one of the most visited booths at the international event Foodex Japan 2023.
Therefore, entering and making a mark in this market is not easy. Japanese instant noodle brands also face many challenges in conquering domestic users.
Yet there is a Vietnamese brand that has left a special mark, winning the hearts of users in the land of the rising sun - that is Omachi premium potato noodles. The product has been used and posted on personal channels by Japanese YouTubers and attracted millions of views.
Image of Japanese YouTuber - Vietnam Kun excited about the "arrival" of the super product Omachi Spaghetti at the international event Foodex Japan 2023.
In addition to the "must-try" Omachi potato noodle products such as Omachi spicy and sour shrimp noodles, braised ribs with five fruits, and braised beef sauce, we cannot fail to mention the noodles mixed with Spaghetti sauce - the "bright star" that makes Omachi one of the booths that attracts the most diners at the international food event Foodex Japan 2023.
This can be considered a pioneer product in the mixed noodle segment in the Vietnamese market and is also loved by many international consumers .
It's hard to believe that the characteristic Italian flavor of pasta can be recreated so perfectly by Omachi in the Omachi Spaghetti mixed noodles product.
If the harmonious combination of fresh tomatoes and beef in Spaghetti sauce “surprises” the taste buds of users, then the famous chewy and delicious potato noodles of Omachi contribute to bringing a new and unique experience. Right from the first try, many diners cannot help but be “overwhelmed” by the irresistible rich taste of the “super product” mixed noodles from Vietnam.
At Foodex Japan 2023, diners enjoyed Omachi noodles with Spaghetti sauce and excitedly shared: “ This noodle dish has a rather new flavor to me. The noodles are instant but I thought they were fresh noodles. It is much more special than familiar options such as soy sauce, miso or tonkotsu noodles in Japan .”
In addition to enjoying Omachi Spaghetti sauce, visitors attending the event displaying and introducing Omachi products can also directly experience interesting variations of dishes made from premium potato noodles prepared by Vietnamese artisans.
Artisan Tran Thi Hien Minh, Vice President of the Saigon Professional Chefs Association, shared at the event: “ When using Omachi’s premium potato noodle products, besides the convenience that is the leading plus point, Omachi has a very unique characteristic aroma. Mixing the ingredients together will bring a flavor very similar to the dishes I often see at restaurants. That is what I really like about this brand .”
Artisan Tran Thi Hien Minh directly prepares and decorates the "star" Omachi Spaghetti mixed noodles at Foodex Japan 2023.
Not only "stirring up" the event, Spaghetti Sauce mixed noodles are predicted to become one of Omachi's next products to "cause a fever" in the Japanese market.
It can be said that this success partly comes from the trust and goodwill that Omachi premium potato noodles have built in the Japanese market before, and more importantly, the persistent attention to quality and breakthrough flavor, constantly improving each product.
This is also a testament to the positive steps in Omachi's journey towards becoming the leading brand in the convenience food industry in both domestic and international markets.
As a consumer goods manufacturing company that has been associated with nearly 100 million Vietnamese people for over 20 years, Masan Consumer has always been at the forefront of researching and ensuring regulations on product quality standards in Vietnam and export markets.
Affirming quality to consumers at the 2023 Japanese culinary international event is a step forward for Masan Consumer in general and Omachi in particular in bringing Vietnamese brands to the world, inspiring domestic businesses to confidently step out into the big sea.
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