This collaboration aims to elevate the organization, production, and communication of the national basketball league system, while also promoting media content for the national team and bringing the image of Vietnamese basketball to a wider audience across the country.

Accordingly, from 2026,FPT Play will be the sponsor and media partner for all national basketball championships , exclusively producing and broadcasting all tournaments under the national championship system organized and co-organized by VBF for 3 years. Content will be distributed across multiple platforms including IPTV, OTT, and social media channels, allowing fans to easily access matches on various devices.