Instead of leaving their hometowns to seek job opportunities in big cities or pursue new professions, many young people in Ha Tinh choose to stay in their hometowns and stick with their family's traditional crafts. With their youthful energy and creativity, they proactively innovate their methods, utilizing digital platforms to promote and sell their products. As a result, traditional craft villages are gradually being revitalized.

Born and raised in the coastal area of Ky Ninh, Duong Thi Men (born in 2001, Hai Ninh ward) chose to work at the Luan Nghiep traditional fish sauce production facility right after graduating from high school. For Ms. Men, each bottle of fish sauce is not only a product serving consumer needs but also contains the dedication of those who make it.
“In the early days of taking on the job, I also faced many difficulties because I was unfamiliar with the process, while the steps required meticulousness and high precision. However, during the process, I received dedicated guidance and support from the ladies and gentlemen at the facility. Thanks to that, I gradually became proficient in the processing steps and was able to assist the owner in bringing the products to e-commerce platforms,” Ms. Mến shared.

The involvement of young people is bringing positive changes to many traditional craft villages. Not only do they contribute to maintaining production, but the young workforce also helps businesses expand their distribution channels and better adapt to current market demands.
Mr. Dang Dinh Minh, representative of the Chien Thang Seafood Purchasing and Processing Cooperative, said: “Currently, the facility has four young workers who are given priority and opportunities to commit to the profession long-term. Young people have the advantage of being able to access technology, have a learning spirit, and easily adapt to the market. Many have proactively proposed new ways to promote and introduce products, contributing to expanding distribution channels.”


According to surveys, in many traditional craft villages in Ha Tinh province, such as incense making (Can Loc commune) and broom making (Huong Khe commune), young people are increasingly participating in production and product consumption. In Phuc Trach commune, the agarwood craft is being revitalized as young people proactively apply digital platforms in promoting and selling their products.
Ms. Nguyen Thi Thuy Dung (born in 2001, Phuc Trach commune) shared: “Initially, I was quite hesitant about making videos or livestreaming to introduce products. However, seeing more and more customers getting to know and showing interest through social media, I gained more motivation to maintain these platforms. Currently, my TikTok channel has over 2,200 followers, receiving an average of 500-600 orders per month, providing regular employment for 6 local workers. I hope not only to promote my family's products but also to contribute to helping more people, especially young people, understand more about the traditional agarwood craft and the values that our grandparents and parents have preserved for many years.”


The youthful energy, creativity, and innovative spirit contribute to fostering confidence in a sustainable future for traditional craft villages in the area. However, staying committed to traditional crafts also requires considerable time to accumulate experience and a lasting love for the profession.
Young workers participating in production activities in craft villages are contributing to the further development of these traditional crafts. They are not only the successors but also possess the ability to quickly adapt to technology, grasp market trends, and help bring local products closer to consumers. With support in business skills, digital transformation, and market connections, they will become crucial factors in the sustainable development of local craft villages.
Mr. Nguyen Tien Trinh - Chairman of the Ha Tinh Young Entrepreneurs Association
Source: https://baohatinh.vn/nguoi-tre-ha-tinh-giu-lua-nghe-truyen-thong-post312509.html








