Use the power of media
Mo Project was born in late 2014, a group of media students who share a love for traditional Vietnamese culture. During their studies, they realized that media is not only a promotional tool, but can also become a “bridge” for culture to be told and seen in a new light.
Sharing the idea, Mr. Duong Hung Thinh, founder of Mo Project, said: “We have always cherished the question: Why not use our professional strengths - media and events, to spread traditional values? Culture should not be something far away, but must become something alive, can be touched, felt and shared in daily life”.
The name “Mò Project” also carries a special message. Inspired by the image of the “village gong” in ancient society - the messenger of the community, considered the “ancestor” of mass media, the project wants to affirm its mission of connection and dissemination. The sound of the gong is not only to announce news, but also to awaken cultural memories, reminding of one’s roots.
From the very first steps, the group focused on organizing events with many different cultural themes, revolving around four main axes: exhibition - experience - dialogue - enjoyment. Accordingly, exhibitions recreate cultural values; experiences (workshops) help young people directly touch traditional materials; dialogues (talkshows) connect experts, artisans with the public; and art performances create exchanges and enjoyment.
Thanks to this multidimensional approach, Mo Project becomes a meeting place where culture is not only "seen" but also "lived" and experienced in an intimate way.
The event "A strip of the South" organized by Mo Project helps young people experience the old Southern lifestyle.
Like any initial project, the Mo Project encountered many difficulties. The biggest challenge was to exploit and develop the topic. There are cultural values that have been lost or are little known, finding documents and methods to tell them in an attractive way for young people is not simple.
“Every new project requires a lot of time to research, explore and connect with reliable sources. Not only do we need to know, we also have to tell that story vividly, accurately and attractively. This is both pressure and motivation for us to constantly practice,” Hung Thinh shared.
Overcoming challenges with youthful enthusiasm
From the initial funding contributed by members, as a way to build the first steps together, the project is now looking for "soul mates" - individuals and organizations that share the same spirit and values, to be able to accompany long-term on the journey of spreading culture.
Currently, Mõ Project is receiving professional advice from university lecturers who directly inspire the group. For each specific topic, the project always proactively seeks out appropriate experts, researchers, or artisans to ensure accuracy, depth, and respect for cultural and historical values.
The most valuable thing, according to the project founder, is the perseverance of the group. “Despite the difficulties, every time we see young people participating in workshops, chatting with artisans or being excited about performances, we feel our faith multiply. Culture can truly touch the heart, if we tell it in the right language. What makes us most proud is the perseverance and creativity of our ancestors, from folk songs, sophisticated handicrafts to heroic history. Every time we come into contact with that value, we feel like we are re-energized and reminded of our roots,” Hung Thinh confided.
In an increasingly integrated society with increasingly fast-paced technology, preserving and spreading traditional culture requires new ways of storytelling. And young people like Mo Project are making a difference: turning culture from a “luxury asset” into “daily breath”, so that today’s generation not only knows, but also loves, cherishes and accompanies national culture.
Up to now, Mo Project has carried out many activities, such as: exhibition and experience of Le and Nguyen dynasty costumes (April 2025); program to honor Southern culture - theme "A strip of the South" (in collaboration with National Archives Center II, June 2025); program "Art", honoring traditional Vietnamese craft villages (in collaboration with National Archives Center II, August 2025)... and the upcoming performance activity "Luong Truyen Bach Nien: Patriotism in Cai Luong art".
LIBRA
Source: https://www.sggp.org.vn/nguoi-tre-thap-lua-van-hoa-tu-tieng-mo-xua-post811401.html
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