Young people rekindle cultural sparks from the ancient sound of the wooden gong.

Leverage media strengths.

The Mõ Project was founded around the end of 2014, bringing together communication students who shared a love for traditional Vietnamese culture. During their studies, they realized that communication is not just a tool for promotion, but can also become a "bridge" for culture to be retold and viewed in a new light.

Sharing his thoughts on the idea, Duong Hung Thinh, the founder of Mo Project, said: “We once pondered the question: Why not use our expertise – communication and events – to spread traditional values? Culture shouldn't be something distant and abstract, but should become something vibrant, something we can touch, feel, and share in our daily lives.”

The name "Mõ Project" also carries a special message. Inspired by the image of the "village crier" in ancient society – the messenger of the community, considered the "ancestor" of mass communication – the project aims to affirm its mission of connecting and spreading. The sound of the crier resonates not only to announce news but also to awaken cultural memories and remind us of our roots.

From its initial steps, the group focused on organizing events with diverse cultural themes, revolving around four main pillars: exhibition - experience - dialogue - appreciation. Accordingly, exhibitions recreate cultural values; experiences (workshops) allow young people to directly interact with traditional materials; dialogues (talkshows) connect experts and artisans with the public; and art performances create interaction and appreciation.

Thanks to this multifaceted approach, Mõ Project becomes a meeting place where culture can not only be "seen" but also "lived," experienced in an intimate way.

The "A Southern Journey" event, organized by Mõ Project, helps young people experience the traditional lifestyle of Southern Vietnam.

Like any startup project, Mõ Project faced numerous challenges. The biggest challenge was exploring and developing the theme. Some cultural values have faded or are little known, making it difficult to find materials and ways to tell them in a way that appeals to young people.

“Every new project requires a lot of time for research, exploration, and connecting with reliable sources. We not only need to know the story, but also to tell it vividly, accurately, and engagingly. This is both a pressure and a motivation for us to constantly improve,” Hung Thinh shared.

Overcoming challenges with youthful enthusiasm.

From initial funding contributed by members as a way to collectively build the first steps, the project is now seeking like-minded individuals and organizations who share similar spirit and values, to accompany it long-term on its journey of spreading culture.

Currently, Mõ Project is receiving professional guidance from university lecturers who directly inspire the team. For each specific topic, the project proactively seeks out suitable experts, researchers, or artisans to ensure accuracy, depth, and respect for cultural and historical values.

What is most valuable, according to the project's founder, is the collective spirit of perseverance. “Despite the difficulties, every time we see young people participating in workshops, chatting with artisans, or enthusiastically attending performances, our faith is strengthened. Culture can truly touch the heart if we tell it through the right language. What makes us most proud is the enduring and creative spirit of our ancestors, from folk melodies and exquisite handicrafts to glorious historical accounts. Every time we encounter these values, we feel energized and reminded of our roots,” Hung Thinh shared.

In an integrated society with an increasingly rapid pace of technological development, preserving and spreading traditional culture requires new storytelling approaches. And young people like the Mõ Project are making a difference: transforming culture from a "luxury asset" into an "everyday breath," so that today's generation not only knows, but also loves, cherishes, and embraces their national culture.

To date, the Mõ Project has carried out many activities, such as: an exhibition and experience of traditional costumes of the Le and Nguyen dynasties (April 2025); a program honoring Southern Vietnamese culture - themed "A Southern Region" (in collaboration with the National Archives Center II, June 2025); the "Crafts and Crafts" program, honoring traditional Vietnamese craft villages (in collaboration with the National Archives Center II, August 2025)... and soon, a performance of "A Hundred-Year Tradition: Patriotism in Cai Luong Art".

LIBRA

Source: https://www.sggp.org.vn/nguoi-tre-thap-lua-van-hoa-tu-tieng-mo-xua-post811401.html