Vegetarian restaurants are fully booked during the Lunar New Year's Full Moon Festival.

(CLO) In the days leading up to the middle of January 2026, several vegetarian restaurants and eateries in Ho Chi Minh City and Hanoi recorded a sharp increase in customers.

According to previous market reports, during the full moon of the first lunar month, vegetarian restaurants in Ho Chi Minh City increased their service capacity by 2-3 times compared to normal days, yet still could not meet customer demand. Many establishments experienced customers asking for seats or long queues due to the overwhelming number of diners.

Beyond religious reasons, the trend of vegetarianism on special occasions such as the full moon and the beginning of the lunar month is increasingly attracting many people – both young and middle-aged – due to their desire to maintain a healthy lifestyle, improve their health, and include vegetables in their diet.

The number of customers visiting vegetarian restaurants and chains in both of these major cities is usually much higher than usual, consuming everything from basic dishes like vegetarian rice, mushrooms, and tofu to a wider variety of specialty dishes.

The vegetarian trend is attracting many tourists. Photo: Street food vendors selling vegetarian food.

In Hanoi , vegetarian restaurants also saw a surge in customers in the days leading up to the full moon, with many families pre-ordering vegetarian meals to prepare for the full moon day, resulting in a dramatic increase in sales compared to the previous month.

Culinary and health experts believe that the increase in customers at vegetarian restaurants during the full moon of the first lunar month stems not only from traditional vegetarian beliefs but also indicates that vegetarian cuisine is becoming a popular choice in modern urban life – where people are increasingly concerned about nutrition, disease prevention, and lifestyle balance.

Forecasts indicate that during other major holidays such as Vu Lan, religious festivals, or the beginning and middle days of the lunar month, the demand for vegetarian cuisine will continue to be a highlight of the Vietnamese food market, opening up opportunities for sustainable development for vegetarian food service businesses in major cities.

Source: https://congluan.vn/nha-hang-chay-chay-ban-dip-ram-thang-gieng-10331733.html