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Farmers in the digital age

DNVN - Implementing Resolution No. 57 of the Politburo on breakthroughs in science, technology development, innovation and national digital transformation, the Farmers' Association of Ca Mau province has actively implemented "digitalization" in association work to improve the effectiveness of propaganda, gather farmers, train digital skills and apply them to production and business effectively.

Tạp chí Doanh NghiệpTạp chí Doanh Nghiệp19/09/2025

"Digitalizing" association work

According to the Farmers' Association of Ca Mau province, on the journey of "digitalization" with the whole country, currently 100% of the cadres and civil servants of the provincial Farmers' Association use the document management and administration system (iOffice) to work. The network-connected computers of the cadres and civil servants of the agency have been upgraded to meet work requirements and 100% of the cadres and civil servants of the association and its branches use email to exchange work documents.

1/ Cán bộ Hội Nông dân tỉnh Cà Mau quản lý văn bản, hồ sơ công việc bằng hệ thống quản lý văn bản điện tử, chữ ký số.

Officials of the Farmers' Association of Ca Mau province manage documents and work records using an electronic document management system and digital signatures.

The Association manages documents and work records using an electronic document management system and digital signatures. Organizing conferences and online training via Zoom, Google Meet, etc. not only saves costs but also expands the scope of reach. All levels of the Association widely apply social networking platforms, Website, Zalo, and Fanpage on Facebook to effectively carry out propaganda work and quickly inform members about important contents. All 64 commune and ward farmers' associations in the province participate in the Zalo group to receive and transfer two-way documents.

In particular, recently, farmers' associations at all levels in the province have actively encouraged members and farmers to install and use the Vietnam Farmers app, bringing many optimal utilities such as: official news about the Central Association's programs, events, seminars, conferences, news about crops, agricultural products...

Using the app can easily manage the association organization and members, helping officials to approve members online without complicated paperwork. In addition, the digital platform of the Vietnamese Farmers app also provides members with a set of questions and answers on legal advice and loan policies. At the same time, it brings many other utilities such as payment via e-wallet, weather forecast and crop recommendations, sales collaborators, and shopping utilities.

This is a breakthrough platform exclusively for members of the Vietnam Farmers' Association . Accordingly, since the beginning of the year, nearly 5,000 new members have installed the app, bringing the total number of members in the province who have installed and used the app to more than 64,000 members.

Agricultural products listed on the stock exchange

Mr. Tran Van Thuan - Deputy Head of the Farmers' Affairs Department, Ca Mau Farmers' Association said that in order to support farmers to quickly access digital transformation, the provincial Farmers' Association coordinated to open training courses, propagate to farmers about digital transformation in accessing information and applying "digitalization" in production, coordinate with partners to put agricultural products on e-commerce platforms. Up to now, more than 20,400 accounts have been opened for good farmers, cooperatives, and professional association branches to put quality products on the platform.

“After the merger, the province's farmer support fund managed more than 120 billion VND. This amount of money has helped over 5,000 households borrow to develop the economy , invest in effective production models but lack capital. In addition, through mobilizing capital from credit institutions, the association also introduced a capital channel to support farmers in developing production and business of over 1,700 billion VND, with more than 50,000 accesses. Thereby, many farmers developed effective models that adapt well to digital transformation,” Mr. Thuan informed.

3/ Ông Hồ Quốc Trạng ứng dụng công nghệ cao trồng dưa lưới trong nhà màng, dưa được tưới nhỏ giọt Israel trên giá thể.

Mr. Ho Quoc Trang applies high technology to grow melons in greenhouses, the melons are drip-irrigated in Israel on the substrate, and at the same time "digitalizes" in sales management on platforms .

The application of “digitalization” in production and business, the awareness and sensitivity of farmer members have brought about new approaches in both production and consumption, and product promotion. A typical example is Mr. Ho Quoc Trang (Hamlet 6, Tan Thanh Ward), passionate about agriculture, actively researching on the Internet and learning from many places, Mr. Trang boldly invested in growing melons in greenhouses.

His melon garden is grown using Israeli drip irrigation technology on the substrate (automatic irrigation by adjusting the number of watering times and the amount of water on the smartphone), standard Japanese and Korean varieties, when ripe, they are fragrant and sweet, so they are very popular. In addition to customers buying directly at the garden, through Zalo and Facebook, Mr. Trang has a home delivery service.

With 3 melon gardens with a total area of ​​1,500m2 harvested in 4 batches, Mr. Trang earns hundreds of millions of VND in profit per year. Not only does the post office guarantee the products, he is also continuing to build VietGap standards to supply supermarkets, while transferring techniques and expanding to many farming households.

“High-tech production helps reduce costs, labor, and protect crops from weather impacts, limiting pests and disease-causing insects. This limits the use of organic fertilizers and biological products and improves food quality and hygiene and safety. Because of these characteristics, the garden attracts many visitors to visit and experience,” Mr. Trang shared.

2/ Livestream bán hàng trực tiếp trên các nền tảng mạng xã hội, Hợp tác xã Ba khía Đầm Dơi ngày càng mở rộng thị trường, gia tăng đơn hàng.

By livestreaming sales directly on social networking platforms, the Ba Khia Dam Doi Cooperative is increasingly expanding its market and increasing orders.

While traditional production and business habits are still popular, those who dare to innovate and pioneer in applying "digitalization" have reaped "sweet fruits". Like the story of businesswoman Tran Thi Xa - Director of Ba Khia Dam Doi Cooperative (Quach Pham commune). Ms. Xa said that the cooperative was established by her husband and wife from the early difficult days, with the desire to bring to users quality, beautifully designed, hygienic salted ba khia. The cooperative has invested in machinery, equipment and production processes according to HACCP standards (standards that help businesses and organizations control and limit hazards formed during the production and processing of food).

Since then, the cooperative's three-sided crab is now the only 4-star OCOP product in terms of salted three-sided crab in the province. The brand has won first prize at the provincial and Mekong Delta startup competitions and many other awards. Above all, thanks to its acumen in diversifying sales methods on digital platforms, the cooperative's business has grown and expanded not only domestically but also internationally.

“By investing in machinery and technology, the cooperative can produce a large quantity of goods in a shorter time, reduce labor costs, expand the market and bring in valuable orders. For example, when using a crab washing machine, it can wash 1 ton in just 40 minutes.

This process, along with other processes of the factory, when livestreaming to sell directly on social networking platforms, has created a very good effect. Customers can see the products with their own eyes, thereby increasing their interest, trust and closing more orders... Thanks to that, with live sessions on tiktok, we closed orders for thousands of crab jars," said Ms. Xa.

Digital transformation is an inevitable trend today, every organization, individual, and every citizen must participate. Quickly adapting to digital transformation helps farmers improve product quality, competitiveness, and sustainable development in the digital economy.

Secretary of Ca Mau province: Seriously implement Resolution 57

According to Action Program No. 97, Ca Mau has established 62 goals, 101 tasks, and solutions with a specific roadmap. In 2025, 65 tasks were assigned, of which 38 tasks (58.46%) have been completed so far and 27 tasks (41.54%) are being implemented.

From July 1 to now, 16 new tasks have been assigned, of which 10 have been completed, the remaining 6 are being implemented on schedule, showing that Ca Mau province has urgently and seriously implemented Resolution No. 57 on breakthroughs in science and technology development, innovation and digital transformation.

Mr. Nguyen Ho Hai - Secretary of Ca Mau Provincial Party Committee directed agencies and units to focus on completing key tasks according to Plan No. 03 before September 30. He suggested that it is necessary to select a number of agencies and units as points to inspect and monitor the implementation of Resolution No. 57, thereby assessing the substance, drawing experience and replicating effective practices.

Vietnamese History - Thanh Hai

Source: https://doanhnghiepvn.vn/chuyen-doi-so/nong-dan-thoi-ky-nguyen-so/20250919104319047


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