Developing green and sustainable tourism in the new context

After 3 years of implementing the Project "Restructuring the tourism industry to meet the requirements of developing into a spearhead economic sector", the province has proactively issued many resolutions, plans and action programs to effectively implement each task. Enterprises and localities clearly define the direction of tourism development in the new period, associated with digital transformation and green tourism development.

Tourism with preservation of cultural values ​​and ecological environment is increasingly promoted.

Diversified tourism products

In recent years, the province has actively implemented policies to support tourism recovery under the direction of the Government and the Ministry of Culture, Sports and Tourism. Tourism businesses have gradually invested in upgrading facilities, products and services.

According to the Department of Culture, Sports and Tourism, in the 2018-2025 period, the province's tourism industry welcomed 38.2 million visitors, including 7.8 million international visitors, with total revenue reaching more than VND29,000 billion.

The international tourist market has gradually recovered, with European visitors accounting for more than 70% of the total number of foreign visitors to the province. Tourism promotion and advertising activities are promoted through more than 20 events each year, both domestically and internationally.

In particular, on November 24, 2023, the province signed a memorandum of understanding on cooperation with Niigata province (Japan), including the content of the memorandum of understanding on cooperation in the fields of culture and tourism, which is also a condition for exploiting the tourist market in the coming time.

Building new tourism products following the trend of green tourism, environmentally friendly tourism, linked with the preservation of increasingly developing cultural values.

The market has begun to have a clear segmentation with the MICE tourist group, this is a source of customers who specialize in using high-end services and have high spending levels, bringing in large revenue for tourism. Green tourism associated with the brand "Homeland of Coconut" is very suitable for the tourist line. Cultural tourism products also contribute to promoting the beauty of the land and people of Vinh Long .

Foreign tourists experience the tour A glimpse of Ham Luong.

According to Ms. Nguyen Thi Ngoc Dung - Deputy Director of the Department of Culture, Sports and Tourism, the province's advantages are its cultural potential, geography, and convenient space connected to major cities such as Ho Chi Minh City and Can Tho.

Developing tourism associated with coconut culture, Khmer culture, and craft villages to build tourism products. Businesses have confidently used indigenous culture to build products for the locality. Community tourism is now expanding with many different activities such as: ecology, agriculture, health care...

The tourism industry has made an important contribution to the province's economic restructuring, marked by a strong recovery, from a contribution of 0.5% before restructuring to an increase of nearly 3% now.

The socio-economic efficiency of tourism activities is increasingly evident, contributing to creating on-site consumption for goods and services, promoting the development of other industries, restoring many festivals and traditional crafts, promoting economic restructuring, and promoting sustainable tourism development.

Towards green, sustainable tourism

According to Ms. Nguyen Thi Ngoc Dung, the target by 2030 is that the average growth rate of international visitors will reach 10%/year; domestic visitors will increase by an average of 15%; and revenue will increase by 10%/year. In the tourism development orientation by 2030, the province strives to become the leading short-term resort destination in the Mekong Delta region for domestic visitors.

Green tourism model is increasingly attracting tourists to experience.

The Department of Culture, Sports and Tourism will carry out a number of key tasks, including surveying and evaluating tourism resources, developing a tourism development project until 2030, with a vision to 2045. Reviewing and submitting to the Provincial People's Committee for consideration the contents that need to be adjusted, supplemented, merged or newly issued tourism development policies.

At the same time, focus on developing tourism products based on the characteristics, local agricultural specialties, cultural and historical traditions, agricultural economy, and marine economy. Develop large-scale, unique tourism clusters that adapt to climate change and aim for green, sustainable tourism...

Speaking at a working session with the Department of Culture, Sports and Tourism on the province's tourism development, Ms. Phan Linh Chi - Deputy Director of the Department of Tourism (Ministry of Culture, Sports and Tourism) suggested that the province prioritize the development of unique tourism products, imbued with the identity of the river and garden areas; strengthen regional linkages, linking tourism development with agriculture, culture and environmental protection. Pay attention to building a team of professional tourism human resources, contributing to improving service quality, towards the goal of developing green - sustainable - responsible tourism.

Article and photos: PHUONG THU

Source: https://baovinhlong.com.vn/xa-hoi/du-lich/202511/phat-trien-du-lich-xanh-ben-vung-trong-boi-canh-moi-6ff13aa/