The first digital market

Within the framework of the province's "Digital Transformation Day" program, in response to the National Digital Transformation Day (October 10th) in 2024, a special market was held on the TikTok platform, showcasing specialty and unique OCOP products of Ca Mau province. The market created a strong impact, attracting many businesses to participate.

Currently, Ca Mau province has 142 OCOP products, including 29 four-star products, 113 three-star products, and many other local specialties and products. However, online trading activities on digital platforms still face many limitations. Therefore, in this year's "Digital Transformation Day" program, the "Digital Market" on TikTok mobilized a significant number of TikTokers. This content creation team organized live streams to introduce and promote Ca Mau's specialty products and products from businesses and individuals on TikTok, especially to boost sales on TikTok Shop.

According to TikTokers, organizing a live stream sales event requires extensive preparation in terms of equipment, technology, and personnel.

After meticulous preparation, the content creation team began live streaming, introducing and promoting specialty products from Ca Mau.

The atmosphere during the livestream was very lively and bustling. Through effective communication methods, it can be seen that the livestream market not only connected with customers in the surrounding area but also attracted thousands of buyers and sellers from all over the country, contributing to the successful promotion of OCOP products and bringing Ca Mau agricultural products closer to consumers.

The livestream was very lively and exciting, creating a strong impact and attracting many businesses and individuals to participate.

This is the first time that OCOP (One Commune One Product) businesses in the province have both displayed and introduced their products at booths at the "Digital Transformation Festival" and directly livestreamed with content creators on the TikTok platform; providing a new playground and creating opportunities for businesses to access digital technology and conduct trade on digital platforms.

Tiktoker @huyenphi_97 (center) is a well-known TikToker online for her Western Vietnam style. She participated in introducing Ca Mau specialties at the market.

Vice Chairman of the Provincial People's Committee Le Van Su, along with leaders from the Department of Information and Communications and the Department of Industry and Trade, visited the livestream area where Tiktoker @huyenphi_97 was livestreaming Ca Mau products.

According to statistics, the livestream on October 5th reached over 308,000 people, generated more than 1,400 orders, and featured 21 products from 11 participating sellers.

In particular, local specialty products such as mud crabs, dried shrimp, and shrimp crackers are attracting a lot of consumer interest, love, and preference. In addition, other products such as shrimp floss, fish sauce, noni fruit juice concentrate, tea, etc., are widely promoted to consumers nationwide through livestreaming sessions.

Source: https://mic.gov.vn/ca-mau-phien-cho-so-dau-tien-197241010163931873.htm