Leading US technology company Entrupy has announced a groundbreaking AI application to identify counterfeit luxury goods, allowing it to scan luxury brand accessories using high-resolution microscopes.
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| Counterfeiting technology is becoming increasingly sophisticated, and the counterfeit products themselves are extremely refined. |
The lens plays a particularly important role in multi-dimensional scanning technology, capturing details such as the curved edges of the product, logos, leather textures, and serial numbers.
This data is then analyzed and compared against an extensive database trained by the neural network, helping to identify and link characteristics to specific manufacturing plants or product batches. Within minutes, Entrupy's AI application can determine whether a product is genuine or counterfeit.
Currently, this AI application is only available to luxury retailers. Entrupy claims its AI tool can authenticate products from brands such as Chanel, Balenciaga, Gucci, Burberry, and Louis Vuitton with up to 99.1% accuracy. For sneakers , the tool can "check authenticity" from brands like Nike and Adidas.
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| Entrupy issues certificates to retailers after verifying that the products are genuine. |
Additionally, Entrupy's AI application provides an official certificate that retailers can display if the product is verified as authentic.
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