AEON Xuan Thuy opening soon

Aiming to increase touch points with consumers, AEON Vietnam continues to expand with AEON Xuan Thuy, officially launched on January 10, 2025.

Although the economy has gradually stabilized after the fluctuations caused by the Covid-19 pandemic, the pressure on the cost of living is still present. Consumers tend to spend more economically, but still want to have comfortable and new shopping and entertainment experiences. Consumers look for products and services that satisfy both factors: quality and reasonable price.

Continuing to implement the strategy of diversifying retail models, in addition to focusing on large shopping centers to provide experiences and spaces for customers, AEON also focuses on developing retail models of different scales near residential areas, thereby bringing convenience to customers. In addition, with the trend of online shopping, AEON has also adjusted its strategy to meet the needs of customers to easily shop, choose and use products conveniently and quickly.

Located at a prime location 122-124 Xuan Thuy, Dich Vong Ward, Cau Giay District, Hanoi, AEON Xuan Thuy is the first department store and supermarket located independently outside of AEON shopping center in Hanoi. AEON Xuan Thuy will bring a diverse experience to customers. The culinary area with more than 10 brands, the specialized store area introducing the latest fashion products integrated with entertainment, and the AEON supermarket providing all the essential products for daily life.

Located in a prime location, AEON Xuan Thuy is the first department store and supermarket located independently outside of AEON shopping center in Hanoi . Perspective photo: AEON

With an impressive scale, total area of over 15,000m2 with 3 floors, AEON Xuan Thuy offers a convenient shopping experience with diverse services. Accordingly, the 1st floor includes the supermarket area, AEON Café and AEON Bakery, the 2nd floor includes products for families such as fashion, electronics, children's products..., the 3rd floor includes the Delica buffet food court combined with restaurants specializing in food and drinks.

At AEON Xuan Thuy, customers will experience a modern shopping space with a variety of standard, AEON quality products. The Delica buffet food court introduces attractive dishes such as sushi, sashimi, cakes, and bread. In addition, there are products from AEON's own brands such as AEON TopValu, Home Coordy and My Closet. In particular, the Glam Beautique specialty store is an ideal destination for those who love health and beauty care products.

Delica buffet food court introduces attractive dishes. Photo: AEON

Not only stopping at products, AEON Xuan Thuy also provides “AEON standard” services to enhance customer experience. With multi-channel sales, quick payment counters, self-ordering machines and utilities such as fast delivery, free gift wrapping, free ice machines to preserve fresh food, AEON always aims for maximum convenience and satisfaction for customers.