AEON Xuan Thuy is about to open.

Aiming to increase touchpoints with consumers, AEON Vietnam continues its expansion with AEON Xuan Thuy, officially launching on January 10, 2025.

Although the economy has gradually stabilized after the disruptions caused by the Covid-19 pandemic, pressure on the cost of living remains. Consumers tend to spend more cautiously, yet still desire comfortable and novel shopping and entertainment experiences. Consumers seek products and services that meet both criteria: quality and reasonable price.

Continuing its retail diversification strategy, in addition to focusing on large shopping malls to provide customers with experience and space, AEON also emphasizes developing retail models of varying sizes near residential areas, thereby providing convenience for customers. Furthermore, with the trend of online shopping, AEON has adjusted its strategy to meet customers' needs for easy and convenient shopping, product selection, and usage.

Located at the prime location of 122-124 Xuan Thuy Street, Dich Vong Ward, Cau Giay District, Hanoi, AEON Xuan Thuy is the first independent department store and supermarket outside of the AEON shopping mall in Hanoi. AEON Xuan Thuy will offer a diverse experience for customers. It features a food court with over 10 brands, a specialty store showcasing the latest fashion products and integrated entertainment, and an AEON supermarket providing all the essential products for daily life.

Strategically located, AEON Xuan Thuy is the first department store and supermarket to be situated independently outside of an AEON shopping mall in Hanoi . (Image: AEON)

Boasting an impressive scale with a total area of over 15,000m2 across 3 floors, AEON Xuan Thuy offers a convenient shopping experience and diverse services. Specifically, the first floor includes a supermarket, AEON Café, and AEON Bakery; the second floor features products for families such as fashion, electronics, and children's items; and the third floor houses the Delica self-service food court along with restaurants and beverage outlets.

At AEON Xuan Thuy, customers will experience a modern shopping space with a diverse selection of standard, high-quality AEON products. The Delica food court offers tempting dishes such as sushi, sashimi, pastries, and bread. In addition, there are products from AEON's own brands such as AEON TopValu, Home Coordy, and My Closet. Especially, the Glam Beautique specialty store is an ideal destination for those who love health and beauty products.

The Delica food court showcases tempting dishes. Photo: AEON

Beyond just products, AEON Xuan Thuy also provides "AEON standard" services to enhance the customer experience. With multi-channel sales, a quick checkout area, automatic food selection machines, and amenities such as fast delivery, free gift wrapping, and free ice making for preserving fresh food, AEON always aims for maximum convenience and satisfaction for its customers.