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Digital livelihoods in rural areas

No longer relying on a few rice paddies or long-distance work trips, many young people in rural areas are now choosing to stay in their hometowns to work as delivery drivers, online sellers, or businesses selling local specialties. These new livelihoods are providing stable incomes and making rural villages more vibrant.

Báo An GiangBáo An Giang02/07/2026

Mr. Nguyen Huynh Trong Hieu chose to work as a delivery driver right in his hometown, creating a stable income and allowing him to take care of his family. Photo: HUYNH HUYEN

Every morning, as the rural roads bustle with the sounds of school buses, Nguyen Huynh Trong Hieu, a resident of Hon Dat commune, begins his familiar work. His motorbike, loaded with parcels, weaves through canals and small bridges to deliver packages to the people. Some days he delivers over 100 orders, earning between 10 and 15 million VND per month.

About four years ago, Mr. Hieu went to the city many times to look for work. Living far from home, with high rent and living expenses, left him with very little savings. When e-commerce services boomed and the demand for delivery services increased locally, he decided to return to his hometown to work as a shipper. “I get to be close to my parents, go to work in the morning, and have dinner with my family in the evening. The cost of living in the countryside is much lower than in the city, and I can even save some money each month. Most importantly, I don't have to live far from home and loved ones like before; it's tough, but I'm happy,” Mr. Hieu shared.

It's not just Mr. Hieu; Ms. Pham Thi Tuyet Van, residing in Binh Giang commune, also found opportunities right in her hometown. With just a smartphone and a few hours of live streaming each day, she sells all kinds of agricultural products, clothing, and consumer goods through social media platforms like Facebook and TikTok. Initially, she only sold a few orders a day, but she persevered, learning how to shoot videos , take product photos, chat with customers, and research online sales trends. After nearly three years, her customer base grew steadily, and she now earns tens of millions of dong per month.

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It's worth noting that behind each livestream session, there's not just one seller; her husband is her invaluable "support system," handling order checking, packaging, labeling, and handing over to the delivery service. When the number of orders increases, other family members also help her sort goods, organize the warehouse, and respond to customer messages. Thanks to this collective effort, the business runs more smoothly, providing a stable income while allowing the whole family to spend more quality time together.

“I used to think that to make a lot of money, I had to go to the city to work, but now things are different. With just a smartphone, a stable internet connection, and a willingness to learn how to sell online, you can still do business right in your hometown. Livelihoods in the countryside are no longer limited to a few rice paddies or manual labor like before. If you know how to utilize technology and understand customer needs, anyone can create a stable income. For me, being able to work in my hometown, earn an income, and be close to my family, taking care of my children and parents, is the most valuable thing,” Ms. Vân shared.

While in the past, young people after graduation often chose to work in industrial zones or cities, now many decide to stay in their hometowns. Some work as delivery drivers, others open online stores, sell local specialties through e-commerce platforms, or offer design, video editing, or online marketing services from home.

In the border region, where buffalo farming has been a traditional occupation for many years, Ms. Le Thi Mien, residing in Vinh Dieu commune, has chosen a new path. Instead of just selling buffalo meat as before, her family invested in making dried buffalo meat, vacuum-packaging it, building a brand, and promoting it on social media and e-commerce platforms. “Since selling online, more customers know about the product. Not only within the province, but also customers in Ho Chi Minh City, Can Tho, Da Nang… place orders. Every day, a delivery company comes to pick up the goods right at my house; I just need to pack them carefully, and the product can be shipped everywhere,” Ms. Mien said.

Livelihoods in rural areas have changed significantly today. Many new professions have emerged thanks to the development of technology, transportation, and e-commerce. From delivery services and online sales to processing local specialties and providing home-based services, people have more options to generate income right in their hometowns.

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HUYNH HUYEN

Source: https://baoangiang.com.vn/sinh-ke-so-o-lang-que-a491108.html

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