The plum festival in Phiêng Khoài commune is bustling with activity.

From May 15-17, the People's Committee of Phieng Khoai commune, Son La province, organized the first Phieng Khoai Plum Festival in 2026 with many unique cultural, sports, and experiential activities. The plum festival attracted a large number of local people and tourists from inside and outside the province.

Members of the teams participating in the plum picking competition.

Attending the plum festival in Phieng Khoai commune, Son La province were leaders from several provincial departments and agencies, local people and tourists, and representatives from Phiengsa village, Xiengkho district, Huaphanh province, Lao People's Democratic Republic.

Currently, Phiêng Khoài commune has over 2,700 hectares of late-season plums, of which about 2,500 hectares are ready for harvest; the estimated yield is 25,000-27,000 tons per season.

The plum-picking teams participating in the Phiêng Khoài plum festival are weighing their plums.

Besides its economic value, the late-season plum tree in Phiêng Khoài also contributes to job creation, promotes experiential tourism, and showcases the image of the border region of Phiêng Khoài to friends and tourists inside and outside Sơn La province.

The first Plum Festival of Phiêng Khoài Commune in 2026 took place over three days, featuring many rich and attractive activities such as: Plum picking competition; display and introduction of agricultural products; traditional sports activities; cultural exchange and traditional cultural experiences.

Along with displaying plum products, the competing teams also showcased mangoes, honey, and rice at their booths.

The plum festival also includes activities to support people's digital transformation, such as updating subscriber information, setting up level 2 electronic identity accounts, a mobile library, and livestreaming to support plum sales on digital platforms.

Leaders of Phiêng Khoài commune participated in a livestream to support the sale of late-season plums on digital platforms.

In addition, there were activities showcasing the rich cultural identity, along with sports such as tug-of-war and stick pushing, which took place enthusiastically, creating a joyful and united atmosphere during the festival.

VNPT Son La staff assisted people in verifying their subscriptions and installing applications right at the Phieng Khoai plum festival.

Through this festival, Phiêng Khoài commune hopes to continue introducing and promoting the Phiêng Khoài plum brand and other characteristic agricultural products of the locality.

During the plum festival, children also have the opportunity to read books at the mobile library.

This is also an opportunity to strengthen connections with businesses, cooperatives, distributors, and tourists to promote agricultural product consumption, expand markets, increase product value, and boost people's income.

During the Phiêng Khoài plum festival, many cultural and sporting activities also take place, attracting a large number of locals and tourists.

The plum festival is also an opportunity for Phiêng Khoài commune to promote its potential and advantages in culture, tourism, and people; contributing to promoting agricultural economic development associated with experiential tourism, environmental protection, and sustainable development.

QUOC TUAN-PHAN THAO

Source: https://nhandan.vn/soi-noi-ngay-hoi-man-xa-phieng-khoai-post962744.html