Boosting consumer demand for Vietnamese goods during the summer season.

Consumers choose to buy specialty fruit products at a supermarket in Bien Hoa city. Photo: H. Quan

Notably, this year, the Vietnam Grand Sale 2025, a national concentrated promotional program, is taking place earlier, from June 14th to July 14th nationwide, with several new features such as an expanded scope of participation.

The concentrated promotional month takes place earlier.

In previous years, the event usually took place at the end of the year, but this year, Vietnam Grand Sale 2025 is being held during the summer.

According to the Ministry of Industry and Trade , the Vietnam Grand Sale 2025 program is chaired by the Trade Promotion Department (Ministry of Industry and Trade), which coordinates with relevant units within the ministry; provincial and city-level departments of industry and trade; industry associations; and the business community to implement communication activities, guidance, and support for businesses nationwide in carrying out large-scale promotional programs.

The unique feature of Vietnam Grand Sale 2025 is its openness and unlimited scope. All businesses nationwide are free to participate, without any registration or selection process. Businesses have full autonomy to implement promotional programs with attractive, creative content, targeting customers and consumers. Discounts and incentives can reach up to 100% of the value of goods and services, at the discretion of each business.

In response to the National Concentrated Promotion Program 2025 launched by the Ministry of Industry and Trade, GO! supermarket chain, including those in Dong Nai , is implementing the policy "Unprecedented Offers - Easy to Grab Deals". The program applies to a wide range of essential products, from fresh food and household goods to cosmetics, with significant discounts of up to 30%. Furthermore, to celebrate its 27th anniversary, GO! supermarket chain is launching an additional promotional program for fruit products under the theme of the Northern Fruit Festival, offering many fruits at discounted prices such as: plums, Luc Ngan lychees, Hung Yen longan…

The National Concentrated Promotion Program 2025 will be implemented by combining traditional and e-commerce, creating a strong ripple effect and attracting diverse participation from manufacturing, distribution, retail, and service providers nationwide.

Many great promotional programs

During the summer, demand for shopping and travel typically increases. Therefore, many supermarkets, shopping malls, and chain stores have implemented business strategies to boost demand and marketing efforts to attract customers and accelerate sales.

According to Nguyen Thi Bich Van, Director of Communications at Central Retail Vietnam, to celebrate GO!'s 27th anniversary, a number of major brands that are long-standing partners of Central Retail Vietnam have joined forces with GO! to offer many special promotions and shocking discounts, helping consumers shop at GO! supermarkets with maximum savings.

"On the other hand, we also expect that this program will contribute to the overall success of the National Concentrated Promotion Program 2025 recently launched by the Ministry of Industry and Trade, thereby stimulating consumer demand and promoting economic growth in the last six months of this year," Ms. Nguyen Thi Bich Van emphasized.

According to Mr. Trang Phuc, Head of Marketing at Co.opmart Bien Hoa, from now until July 12th, Saigon Co.op in general and Co.opmart Bien Hoa supermarket in particular will continue to promote a green lifestyle and green shopping through consumer behavior within the framework of the "Vietnamese Family - Green Ambassador" program. This program at Co.opmart Bien Hoa will offer thousands of green products with direct discounts of up to 50%, buy one get one free, buy two get one free, and even greater discounts for larger purchases. In particular, innovative programs will be organized at the store, creating excitement for customers when shopping and consuming with an environmentally friendly theme.

Furthermore, "Green Shopping - Healthy Living" is one of the outstanding promotional programs in the "Vietnamese Family - Green Ambassador" series of activities, offering discounts of up to 50%, buy one get one free of the same item, buy two get one free of the same item, applicable to products such as bird's nest drink, pasteurized fresh milk, cane sugar, instant noodles, Co.opmart eco-friendly bags, cups/bowls/plates/straws made from corn starch and paper, biodegradable wet wipes, various types of garbage bags, jackets, children's dresses, Tencel bedding sets, men's trousers, etc.

In addition, to celebrate Vietnamese Family Day on June 28th, Co.opmart Bien Hoa supermarket members of all levels (bronze/silver/gold/platinum) will receive a 6% cashback on total purchases of 280,000 VND or more when buying milk and dairy products including: bird's nest yogurt, live culture drinking yogurt, nutritional supplements, whole milk powder, pasteurized fresh milk, various nut milks, soy milk… at discounted prices on the dedicated page “Milk Festival - Nutrition for the Whole Family”…

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