Enhance quality

- The occupancy rate of resort accommodations in Vietnam increased by 8% in the first half of 2025. This was announced by a globally renowned organization specializing in consulting and market research services for resort real estate. According to them, this figure ranks first in Southeast Asia, indicating that Vietnam has surpassed Thailand.

- What does that number mean?

- The shift towards a more open and flexible visa policy has attracted many international tourists to our country. Furthermore, the increase in resort occupancy rates shows an improvement in two key aspects of tourism : length of stay and spending level. When both of these factors improve, the satisfaction of international tourists will certainly be different. Greater satisfaction is an indicator that they will return on their next trip.

- Are there any quantifiable factors that would allow us to assess whether this is merely temporary growth?

- The reliability of this trend is demonstrated by the new wave of investment in major branded resort real estate models. There are as many as 21 such brands currently present in our country. The tourism consumption behavior of young, middle-class travelers is further driving investment in resort real estate.

- If so, it would be more reassuring to observe the growth indicators. Tourism in our country will develop more fundamentally when its quality is improved.

TU QUEO

Source: https://www.sggp.org.vn/tang-them-chat-luong-post816852.html