Threads reaches 150 million downloads.

According to Neowin , analysis from Data.ai shows that Threads has had over 150 million downloads (combining App Store and Google Play) within 7 days of its launch. This is 5.5 times faster than the second fastest app to achieve this, Niantic's Pokémon GO, which reached 150 million downloads in 33 days, while Call of Duty: Mobile took 106 days to do the same.

Instagram's large user base is the reason for the surge in Threads downloads.

Data.ai also noted that Threads had approximately 93 million active users globally in its first week of launch. Along with that, the number of weekly active users globally for this social network was about one-fifth that of its competitor Twitter.

Conversely, figures from analytics firms Similarweb and Sensor Tower show that user engagement with the Threads app has declined since its official launch earlier this month.

Regarding market share, Data.ai stated that India took the lead with 33% of app downloads on iOS and Google Play combined as of July 12th. Brazil ranked second with 22%, followed by 16% of downloads from the US.

Threads is not yet available in the European Union (EU) due to privacy concerns and is awaiting regulatory approval before launch. In the meantime, Meta is reportedly trying to prevent EU users from using the app via VPN.

Threads' massive user base is partly due to Instagram's huge user base, despite the app still lacking some key features compared to Twitter. Instagram head Adam Mosseri assured that many features for Threads are still in development, but the company has no plans to roll out direct messaging within the app.

Source link: https://thanhnien.vn/threads-cham-moc-150-trieu-luot-tai-xuong-185230717182014522.htm