Kpop's new experiment

VTV.vn - Kpop is entering a remarkable transformation phase as visual formulas that were once considered immutable are gradually being broken.

Young Posse group - Photo: Beats Entertainment

Global audiences are increasingly open to diversity in self-expression, and many idol groups are no longer confined to traditional masculine or feminine stereotypes. Instead, they are choosing fresh paths that emphasize individuality and identity, opening up bold experiments for the Korean entertainment industry.

Gender boundaries are gradually blurring.

For many years, the image of Kpop groups was almost entirely built upon clear stereotypes. Male groups were typically associated with strength and masculinity, while female groups pursued a gentle, feminine, or cute image. This formula helped Kpop define its identity and conquer audiences worldwide .

However, shifts in societal perceptions, particularly among younger generations, are creating opportunities for artists to experiment with new forms of expression. Concepts once considered unconventional or inaccessible are now being embraced as a natural part of the creative process.

Badvillain group (Photo: BPM Entertainment)

Many new-generation idol groups are showing this clear shift. Male groups like NCT Wish are opting for a gentle, refined image instead of emphasizing strength. Meanwhile, female groups like Young Posse and Badvillain are building a more edgy, street-style image, which was previously often associated with male groups.

According to cultural critic Kim Heon Sik, this change reflects the natural evolution of K-pop. He argues that the idol industry previously relied heavily on clearly defined masculine and feminine images. But as K-pop's global influence expanded, these rigid standards gradually revealed limitations on artists' creativity. "Today, audiences are more open to diverse forms of expression and are also more interested in the uniqueness and authenticity that artists bring."

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This shift shows that Kpop is no longer about competition based on appearance or the familiar idol formula, but is moving towards individual values ​​and unique identities.

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One of the clearest examples of this new wave of experimentation is Xlov. Debuting in January 2025 with four members, Wumuti, Rui, Haru, and Hyun, this boy band quickly gained attention for building an image based on the concept of gender neutrality.

Unlike many artists before them who only experimented with a neutral style for a short period or a specific product, Xlov viewed it as the foundation for the group's entire identity. From stage costumes featuring skirts to dance moves inspired by voguing, every element was designed to break down long-held stereotypes about the image of male idol groups.

Xlov Group (Photo: 257 Entertainment)

When they first debuted, Xlov faced considerable skepticism. Many questioned whether a boy group openly pursuing a gender-neutral image could survive and thrive in the Kpop market, which still harbors many prejudices.

The reality is proving otherwise. Despite being a newcomer, Xlov is steadily expanding its influence both domestically and internationally. According to their management company, the group currently boasts approximately 7.8 million monthly listeners on YouTube Music and over 2.3 million listeners on Spotify.

The band's first European tour saw sold-out shows in the UK, France, and Romania. Their one-year anniversary concert also sold out in just one minute. Meanwhile, their EP, *I , God*, released in May, sold 220,000 copies in its first week, a more than 160% increase over their previous release.

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According to cultural critic Kim Heon Sik, the positive reception from the international market partly reflects the global trend of increasing openness to diverse forms of gender expression.

While it's too early to say whether the gender-neutral trend will become a long-term trend in Kpop or just a passing phenomenon, Xlov's success is still significant. It shows that the Korean idol industry is ready to step outside its familiar boundaries and break through.

As K-pop continues to expand its global influence, experiments in identity, image, and how to connect with audiences are likely to become increasingly common. And it is these bold moves that are helping to shape a new face for one of the world's most dynamic entertainment industries today.

Source: https://vtv.vn/thu-nghiem-moi-cua-kpop-100260623044618038.htm