What a pity for Jun Pham and BB Tran!

While Best5 – the group of five brothers who received the highest number of votes in the "Brothers Say Hi" competition – remains quiet, BOF has been very active together. BOF consists of five talented individuals who emerged from the "Brothers Overcoming a Thousand Obstacles" competition: Jun Phạm, ST Sơn Thạch, BB Trần, Bùi Công Nam, and Kay Trần. They are the first and only group from that program to date.

No Retreat Released on May 14th, BOF's latest MV is also presented as a major project following the show "Brotherhood Overcomes a Thousand Obstacles." The video features a youthful, vibrant style, combining synchronized choreography and bright visuals.

The members are portrayed with diverse personalities: Jun Pham and ST Son Thach stand out with their positive energy, BB Tran brings a humorous touch, while Bui Cong Nam and Kay Tran showcase their individuality. However, the numbers... No Retreat The success and reactions from the online community show that this product is facing obstacles in winning over music listeners.

Audience debates

No Retreat Belonging to the rap and R&B genres with folk elements, the song was composed by Bui Cong Nam using an easy-to-listen-to formula. The lyrics are simple, revolving around the timeless theme of love, with the line " My dear, there must be give and take, only then will we be satisfied, " inspired by a proverb, catchy and easily viral on social media.

Beginning with a captivating refrain: “ No no fair baby no / No no fair baby no / He loves more, she doesn't care / No no fair baby no ”, the song then lowers its tempo, transitioning to a softer, gentler verse 1 performed by Jun Pham and ST Son Thach. The song then moves into the chorus and refrain before continuing to verse 2, where Kay Tran delivers a captivating rap segment. Instead of returning to the chorus as is typical, Bui Cong Nam leads the listener into verse 3, then back to the chorus, and continues through the bridge, chorus, and outro.

The members of BOF have a youthful, edgy, and colorful look in their first music video. Photo: Producer.

With the approach described above, Bui Cong Nam has created a new song that is quite easy to listen to, cheerful, and not overly boring. However, the song remains safe and lacks breakthroughs. Furthermore, there has been much debate surrounding this product on social media.

Despite high expectations due to its famous members, No Retreat It was criticized for having somewhat familiar music and lacking creativity compared to other products at the same time, especially since BOF was titled "Brothers Overcoming a Thousand Obstacles" – a program that had high expectations for a breakthrough.

No Retreat even being compared to Bong Bong Bang Bang - The song was released many years ago or relegated to the music market of the 2010s. The lyrics are also criticized for being poor and repetitive.

Visually, the team invested carefully. Each member of the group was given a concept to tell their own story. However, the visuals, styling, and makeup of the members were somewhat mismatched and lacked harmony with the music.

The members' overly modern, even somewhat edgy and colorful styling, when placed in a song with a folk feel, is striking. No Retreat This led to a disconnect, which many viewers commented was "the music and the visuals were completely different."

"The song title is in English, the visuals resemble a Korean group, but the music is... Bong Bong Bang Bang "U40 version," "Actually, the music is okay, kind of follows the vibe of the show, but the concept ruins the 'okay' aspect of the music. It would have been better to use folk elements in the concept. Not to mention the song title is in English, while the music has folk elements," "To be fair, this song is quite catchy, but the MV concept is completely out of place. If they had chosen a visual concept related to the music, the product would have been better," viewers commented.

Losing momentum in the viewership race.

Released on May 14th, the MV No Retreat It reached 508,000 views by nearly 7 PM on May 19th. With an average of about 100,000 views per day, No Retreat The group's development is relatively stable but hasn't broken through yet. Moreover, the product is at its ideal stage to attract audience attention, and the group members have just emerged from a top Vpop music show in 2024. Therefore, the product should have garnered a larger number of views.

The visuals of No Fair, especially the styling and makeup of the members, have no connection to the song's melody. Photo: Producer.

Time No Retreat It had a fairly ideal debut, with almost no strong competition. Unfortunately, the product only reached number 10 in the trending music charts.

No Retreat They struggled to climb the ranks and were hampered by previously released products, for example. BigTeam All Stars Released two weeks ago, Wordless by Thieu Bao Tram, Free-fall drill It was released by MCK a month ago...

No Retreat Expectations were high for more impressive results, but the reality fell short of those expectations. A major reason for this was the lack of synergy between the music and the visuals.

In particular, amidst a rapidly changing music market, the continuous release of high-quality products has led to increasingly demanding tastes from young audiences. No Retreat They haven't yet crossed the safe limits, making it difficult to break through and achieve explosive growth.

Source: https://baoquangninh.vn/tiec-nuoi-cho-jun-pham-bb-tran-3358899.html