While Best5 - the group of 5 brothers who received the highest number of votes for Anh trai "say hi" is still quiet, BOF has had many activities together. In which, BOF includes 5 talents coming from Anh trai vu ngan cong gai: Jun Pham, ST Son Thach, BB Tran, Bui Cong Nam and Kay Tran. They are the first and only group of this program up to now.
No Fair Released on May 14, the latest product of BOF MV is also introduced as a big project after the program Anh trai vu ngan cong gai. The video has a youthful, vibrant style, combining synchronized choreography and bright images.
The members have built diverse images: Jun Pham and ST Son Thach stand out with positive energy, BB Tran has a humorous color, while Bui Cong Nam and Kay Tran show personality. However, the number No Fair The results and reactions from the online community show that this product is facing barriers in conquering music listeners.
Audience debate
No Fair belongs to the rap, R&B genre mixed with folk elements. The song was composed by Bui Cong Nam according to an easy-to-listen formula. The lyrics are also simple, revolving around the eternal theme of love with the lyrics " Em oi co qua co lai, co qua co lai moi toi long nhau " inspired by proverbs, catchy, easy to go viral on social networks.
Opening with a rather catchy refrain: “ No no fair baby no / No no fair baby no / Anh phe yeu nhieu con em phe don't care / No no fair baby no ”, the song then reduces the tone, switching to a softer, gentler verse 1 performed by Jun Pham and ST Son Thach. The song is pushed into the chorus, refrain before continuing to verse 2, where Kay Tran performs a catchy rap. Instead of returning to the chorus as usual, Bui Cong Nam leads the listener into verse 3 then returns to the chorus and continues to move to the bridge, chorus, outro.
With the above implementation, Bui Cong Nam has a new composition that is quite easy to listen to, cheerful but not too boring. However, the song stops at a safe level, not a breakthrough. Not to mention, on social networks there are many debates related to this product.
Despite high expectations thanks to its famous members, No Fair was commented to have familiar music , lacking creativity compared to other products at the same time, especially when BOF was named Anh trai vu ngan cong gai - a program that created expectations of a breakthrough.
No Fair even put on the scale compared with Bang bang - The song was released many years ago or was pushed into the music market of the 2010s. The lyrics are also commented to be poor and repetitive.
In terms of image, the crew has invested carefully. Each member of the group has a concept built to express their own story. However, the image, styling, and makeup of the members are somewhat out of tune and not in harmony with the music.
The members' overly modern, even somewhat individualistic and colorful image when placed in a folk song like No Fair leading to a discord that many audiences commented was "music one way, image another".
“The song title is in English, the visuals are like a Korean group, the music is like Bang bang ver U40", "The music is actually okay, following the vibe of the show, but the concept ruins the 'okay' of the music. It's better to use folk elements as the concept. Not to mention the song title is in English, while the music has folk elements", "To be fair, this song is quite catchy, but the MV concept is so out of place. If only the visual concept had been related to the music, the product would have been better", the audience commented.
Exhausted in the race for views
Released on May 14, MV No Fair reached 508,000 views as of nearly 7:00 p.m. on May 19. With an average of about 100,000 views per day, No Fair has a relatively stable development level but has not yet broken through. Not to mention, the product is at the most ideal stage to attract the attention of the audience and the group members have just come out of the top Vpop music program in 2024. So the product should have had more views.
Time No Fair The launch was quite ideal, with almost no strong competitors. Unfortunately, this product only reached the top 10 trending music category.
No Fair struggled to climb the rankings and were held back by previously released products, such as BigTeam All Stars released 2 weeks ago, Wordless by Thieu Bao Tram, Free drill tower was released by MCK a month ago...
No Fair was expected to achieve more impressive results but the reality did not satisfy those expectations. The important reason comes from the lack of harmony between music and image.
In particular, in the rapidly changing music market, new products are continuously launched, leading to increasingly "picky" enjoyment needs of young audiences. No Fair Not beyond the safety limit so it is difficult to break out and explode.
Source: https://baoquangninh.vn/tiec-nuoi-cho-jun-pham-bb-tran-3358899.html
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