Continuing to promote tourism development until 2025, with a vision towards 2030, Bac Lieu City has focused on leading and directing the effective implementation of Resolution 11 of the Provincial Party Committee's Executive Board, 15th term, and has initially achieved encouraging results.

Youth union members participate in a training course on tourism promotion and advertising.

STRENGTHEN PROPAGANDA EFFORTS

One of the key areas of focus for Bac Lieu City is strengthening tourism promotion and development linkages. Accordingly, the City People's Committee has directed relevant departments and localities to concentrate on effectively disseminating information and educating the public on building a civilized urban lifestyle, fostering a hospitable, civilized, and courteous style, and promoting civilized tourism conduct, especially for businesses and tourist areas. Simultaneously, efforts are being intensified to promote, encourage, and guide organizations and individuals to renew or repair old, damaged, or outdated billboards and posters. Furthermore, accommodation businesses are being encouraged to improve and repair their facilities to better serve tourists visiting the city. In coordination with telecommunications and electricity companies, we will bundle cables neatly and improve urban aesthetics, prioritizing routes leading to key tourist areas and attractions. We will also trim existing trees to ensure beauty and safety.

In addition, various forms of visual propaganda and tourism promotion are implemented on billboards, LED screens, electronic portals, tourism apps, and the development of smart digital tourism information through QR code scanning at historical sites and places of worship. Simultaneously, coordination in tourism promotion and advertising is strengthened with media agencies such as Bac Lieu Newspaper and Bac Lieu Radio and Television Station.

Thanks to intensified tourism promotion and advertising, Bac Lieu City has welcomed hundreds of delegations from provinces and cities nationwide to research, survey, and visit several tourist areas and attractions within the city. These include: a delegation from the Saigon Tourism Corporation conducting a survey of tourism products; the FLC Group; and a delegation from the Global Vietnamese Science and Experts Organization conducting field surveys in the city… In addition, the city has also supported delegations in filming at tourist areas and attractions.

The Traditional Cake Festival attracts many tourists who come to visit and experience it. Photo: KT

ENHANCE CONNECTIVITY

The achievements in tourism development in Bac Lieu City show that, in addition to promoting tourism through publicity, one of the important solutions is tourism promotion. Bac Lieu City has participated with the province in promoting tourism in Dak Lak and Ho Chi Minh City, and learned from the experience of developing community tourism in Thua Thien Hue province; it has also established and organized working groups to learn from the experience of state management of tourism in the provinces of An Giang, Dong Thap, Ben Tre, Can Tho, and Lam Dong… Through these activities, the aim is to exchange and learn from the tourism development experiences of other provinces and to monitor and understand the signing of cooperation agreements for tourism development between these provinces and Bac Lieu (with Bac Lieu City as the tourism development center of the province).

Furthermore, the city also participates with the province in implementing the linkage program between Ho Chi Minh City and the provinces and cities of the Mekong Delta; implementing the Coordination Regulations for the implementation of the Agreement on cooperation in tourism development until 2025 with 5 key contents (including: exchanging information on development situation, developing tourism products, promoting tourism, developing human resources and attracting investment in tourism development). It effectively implements the tourism development cooperation program signed between the provinces and Bac Lieu City, aiming to achieve the goal of developing tourism products, connecting tours and routes, and exchanging tourists using tourism services between representatives of Bac Lieu tourism businesses and domestic tourism companies and travel agencies.

In particular, cultural and sports events hosted by the province have attracted tourists and local residents to participate. Statistics show that events such as the Culture and Tourism Festival and the Agricultural and Rural Tourism Festival, with numerous activities including: showcasing traditional craft villages, traditional art performances, displaying OCOP products and typical rural industrial products of Bac Lieu; a culinary competition featuring agricultural specialties; and a mobile propaganda competition on rural tourism... have attracted ten times more visitors to Bac Lieu City than usual. Similarly, during the Lunar New Year every year, the city organizes many recreational activities to serve residents and tourists celebrating the spring festival. Among these, the "Rural Market on Tet" Spring Festival, the flower-lined streets, and many unique cultural and artistic activities such as street music performances and traditional folk music performances are particularly noteworthy. These events attracted nearly 25,000 visitors from within and outside the province, contributing to an increase in the annual number of tourists.

In addition, Bac Lieu City also coordinates with departments, agencies, and localities to organize the Da Co Hoai Lang Festival, the Quan Am Buddhist Temple Festival, and other local festivals to preserve and promote cultural identity associated with cultural and recreational activities to advertise and attract the participation of people and tourists. Coordinate the implementation of Project 06 “Preserving and promoting the fine traditional values ​​of ethnic minorities associated with tourism development” under the National Target Program on socio-economic development of ethnic minority and mountainous areas giai đoạn 2021 - 2025 with the following contents: Organizing performances and reenactments of traditional festivals including two main festivals of the Khmer ethnic group: Chol-chnam-thmay Tet and Ooc-om-boc festival at Siem Can Pagoda (Vinh Trach Dong commune) to restore, preserve, and promote traditional cultural values, train artisans, and improve the level of cultural enjoyment for the Khmer ethnic group associated with the city's tourism development…

GOODNESS

Source: https://baocamau.vn/tp-bac-lieu-tich-cuc-quang-ba-and-link-in-tourism-development-a76558.html