Continuing to promote tourism development until 2025, with a vision to 2030, Bac Lieu City has focused on leading and directing the effective implementation of Resolution 11 of the Provincial Party Committee, term XV, and has initially brought about encouraging results.
Youth Union members attend training course on tourism promotion and propaganda.
STRENGTHENING PROPAGANDA WORK
One of the tasks that Bac Lieu City pays special attention to is to strengthen tourism promotion and development and tourism linkage. Accordingly, the City People's Committee has directed sectors and localities to focus on propaganda andeducation of people on building a civilized urban lifestyle, building a "hospitable, civilized, polite" style, and civilized tourism codes of conduct, especially for businesses, tourist areas and spots. At the same time, promote propaganda, mobilize, and guide organizations and individuals to renew and repair old, damaged billboards and posters with inappropriate content. On the other hand, mobilize accommodation service businesses to improve and repair facilities to serve visitors and tourists in the city. Coordinate with units: Telecommunications, Electricity to bundle cables, create urban landscapes, in which, prioritize routes leading to key tourist areas and spots associated with development, trimming green trees to ensure beauty and safety.
In addition, many forms of visual propaganda and tourism promotion are also carried out on billboards, LED screens, electronic information portals, tourism apps and developing smart digital tourism information through QR code scanning at relics and places of worship... At the same time, strengthening coordination in tourism propaganda and promotion with media agencies such as Bac Lieu Newspaper, Bac Lieu Radio and Television Station...
From promoting and advertising tourism, Bac Lieu City has welcomed hundreds of delegations from provinces and cities in the country to study, survey, and visit some tourist areas and spots in the area. These include: The delegation of Saigon Tourist Corporation organized a tourism product survey program; FLC Group; The delegation of the Global Vietnam Science and Expert Organization conducted a field survey in the city... In addition, it also supported delegations to film at tourist areas and spots in the city.
The Traditional Cake Festival attracts many tourists to visit and experience. Photo: KT
ENHANCE CONNECTIVITY
From the results achieved in tourism development in Bac Lieu City, it can be seen that, in addition to promoting propaganda, one of the other important solutions is to promote tourism. Bac Lieu City has joined the province in promoting tourism in the provinces of Dak Lak, Ho Chi Minh City and learning from the experience of developing community tourism in Thua Thien - Hue province; established and organized working groups to learn from the experience of state management of tourism in the provinces of An Giang, Dong Thap, Ben Tre, Can Tho, Lam Dong... Through these activities, the aim is to exchange and learn from the experience of tourism development of the provinces and monitor and grasp the situation of signing and cooperation agreements on tourism development between the provinces and Bac Lieu (in which Bac Lieu City is the center of tourism development of the province).
In addition, the city also participates with the province in implementing the Cooperation Program between Ho Chi Minh City and the provinces and cities of the Mekong Delta; deploying the Regulations on coordination in implementing the Agreement on cooperation in tourism development until 2025 with 5 key contents (including: exchanging information on development status, developing tourism products, promoting tourism, developing human resources and calling for investment in tourism development). Effectively implementing the tourism development cooperation program signed between the provinces and Bac Lieu City, aiming to achieve the goal of developing tourism products, connecting tours, routes, exchanging sources of tourists using tourism services between representatives of Bac Lieu tourism enterprises and domestic tourism companies and travel agencies.
In particular, through cultural and sports events hosted by the province taking place in the area, tourists and local people have been attracted to attend. According to statistics, the Cultural - Tourism Festival; Agricultural - Rural Tourism Festival with many activities taking place, including: Organizing a space to display traditional craft villages, exchanging and performing traditional arts, displaying OCOP products and typical rural industrial products of Bac Lieu; Agricultural specialty culinary contest; Mobile propaganda contest on rural tourism... has attracted the number of visitors to Bac Lieu city to increase 10 times compared to normal days. Or on the occasion of the Lunar New Year every year, the city organizes many entertainment activities to serve people and tourists to enjoy spring and celebrate Tet. Among them, we cannot fail to mention the Spring Festival "Countryside Market on Tet holiday", the flower street and many unique cultural and artistic activities such as: street music exchange, amateur music exchange... Thereby, it has attracted nearly 25,000 domestic and foreign tourists to visit and experience the activities at the countryside market, contributing to increasing the number of tourists every year.
In addition, Bac Lieu City also coordinates with departments, branches and localities to organize the Da Co Hoai Lang festival, the Quan Am Phat Dai festival and other local festivals to preserve and promote cultural identity associated with cultural activities, entertainment to promote and attract the participation of people and tourists. Coordinate the implementation of Project 06 "Preserving and promoting the fine traditional values of ethnic minorities associated with tourism development" under the National Target Program on socio-economic development of ethnic minority and mountainous areas for the period 2021 - 2025 with the following contents: Organizing performances and reenactments of traditional festivals including 2 main festivals of the Khmer ethnic group: Chol-chnam-thmay festival and Ooc-om-boc festival at Xiem Can pagoda (Vinh Trach Dong commune) to restore, preserve and promote traditional cultural values, train artisans, improve the level of cultural enjoyment for the Khmer ethnic group associated with tourism development of the city...
GOODNESS
Source: https://www.baobaclieu.vn/van-hoa-nghe-thuat/tp-bac-lieu-tich-cuc-quang-ba-va-lien-ket-trong-phat-trien-du-lich-101015.html
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