
According to the leaders of Trung Phuoc town, this year's festival was organized according to traditional rituals, including the arrangement ceremony, the procession of the sacred objects, the procession of water, the grand sacrifice ceremony, the completion of the sacred objects ceremony... with canopies, flags, drums, gongs, palanquins in various colors, and traditional Kinh and Cham costumes, creating a vibrant and ancient atmosphere.
Meanwhile, the festival attracts a large number of locals and tourists with activities such as: releasing lanterns on the Thu Bon River, carrying the sacred torch, singing traditional folk songs, a chess tournament, a 500m women's and 1,500m men's athletics competition, and other folk games.

At this festival, locals and tourists can also enjoy two art programs with the themes "Cham Culture and Art" and "Echoes of the Thu River," performed by the art troupe of the My Son Cultural Heritage Management Board (Duy Xuyen) and amateur actors from Nong Son district.
On the morning of March 21st, people from Trung An village (Trung Phuoc town) and visitors from all over came to offer incense, flowers, and offerings to the Goddess, commemorating their ancestors who protected the villagers, and praying for favorable weather, abundant harvests, and national peace and prosperity.

The Thu Bon Goddess Festival has become a unique cultural and religious feature of the local people, fostering connections between generations and communities; promoting the unique values of the relics and heritage, and contributing to stimulating local tourism .





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