Applying digital transformation in OCOP product consumption
baophutho.vn To facilitate the promotion, introduction of products, and expansion of consumption markets, in addition to diversifying products, applying technology and investing in production lines to improve quality and extend product preservation time, the Cooperative (Cooperative) of Ga Crow Sticky Rice Production and General Service Business, My Lung Commune, Yen Lap District has boldly participated in the province's Agricultural Digital Map system.
Consumers use smartphones to look up product information of Quang Tien Tea Production Group, Ngoc Lap Commune, Yen Lap District.
Mr. Khuc Ngoc Tung, Director of the Cooperative, shared: “Regarding current product consumption, traditional consumption channels are increasingly declining, online sales are increasingly expanding, gaining market share. To build a stable and sustainable cooperative and increase income for members, the Cooperative must also change its business methods, promote and introduce products. In the past, we have also participated in a number of product introduction sites such as giaothuong.net; voso.com... especially participating in the province's Agricultural Digital Map system (domain name is nongsanphutho.com.vn). Thanks to that, many customers from other provinces have also known about the My Lung Ga Crow Sticky Rice brand and placed orders. The amount of products consumed is increasing, helping to increase income for cooperative members”.
Similar to the My Lung Ga Crow Sticky Rice Production Cooperative and General Service Cooperative, Manh Lien Vegetable, Root and Fruit Cooperative, Huong Non Commune, Tam Nong District, has also proactively brought its products to e-commerce platforms and participated in the province's Agricultural Digital Map program. Thanks to the establishment of its brand in advance, along with being recognized as achieving OCOP status, the consumption of the Cooperative has increased, helping the income of its members reach about 6-7 million VND/person/month. Mr. Nguyen Hoang Manh, Director of the Cooperative, shared: "Since joining e-commerce platforms and the Agricultural Digital Map system, the consumption of the Cooperative's products has been very favorable. Currently, customers not only order online but also come to the Cooperative's address, helping us develop more forms of agricultural production experience tourism , contributing to increasing the Cooperative's revenue."
In recent times, in order to promote and link product consumption, entities with products that have been recognized as OCOP have focused on investing in modern machinery in production as well as applying information technology to improve product quality and consumption. At the same time, social networking platforms such as Zalo, Facebook, and e-commerce platforms have been used to expand customers and connect with consumer units. Being proactive and quickly grasping the advantages of social networking platforms has helped the products of entities reach a large number of customers, contributing to creating jobs for members and increasing income for local people.
Mr. Nguyen Thanh Hiep, Deputy Director of the Department of Rural Development, affirmed: “Digital transformation has helped OCOP entities connect with partners, connect with purchasing units to export products, and exchange with people in raw material growing areas about processes and care techniques to ensure standards and requirements for cleanliness and safety. Also from digital transformation, entities can learn and improve the quality and design of products, thereby increasing the consumption of manufactured goods, strengthening product brands and affirming the role of OCOP certification in evaluating agricultural and forestry products”.
It can be said that expanding the promotion and consumption of agricultural products through digital transformation has contributed to bringing OCOP products closer and faster to consumers nationwide, aiming at the goal of effective and sustainable development for local OCOP products in the market. At the same time, through connecting with modern distribution channels, OCOP entities can be proactive in the stages of production, processing, promotion, and consumption of products to meet the requirements of changes in consumer demand and the market.
https://baophutho.vn/ung-dung-chuyen-doi-so-trong-tieu-thu-san-pham-ocop-232724.htm
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