Applying digital transformation in the consumption of OCOP products.

To facilitate product promotion and market expansion, in addition to diversifying products, applying technology, and investing in production lines to improve quality and extend product shelf life, the My Lung Sticky Rice Production and Comprehensive Service Cooperative in My Lung commune, Yen Lap district, has boldly participated in the province's digital agricultural map system.

Báo Phú Thọ•16/05/2025

Applying digital transformation in the consumption of OCOP products.

baophutho.vn To facilitate the promotion and introduction of products and expand the consumer market, in addition to diversifying products, applying technology, and investing in production lines to improve quality and extend product shelf life, the My Lung Sticky Rice Production and Comprehensive Service Cooperative in My Lung commune, Yen Lap district, has boldly participated in the province's digital agricultural map system.

Applying digital transformation in the consumption of OCOP products. Consumers use smartphones to look up product information from the Quang Tien Tea Production Group in Ngoc Lap commune, Yen Lap district.

Mr. Khuc Ngoc Tung, Director of the Cooperative, shared: “Regarding product consumption today, traditional distribution channels are declining, while online sales are expanding and gaining market share. To build a stable and sustainable cooperative and increase income for its members, the cooperative must also change its business methods, promotion, and product introduction. Recently, we have participated in several product introduction websites such as giaothuong.net; voso.com... and especially the province's digital agricultural map system (domain name: nongsanphutho.com.vn). Thanks to this, many customers from outside the province have learned about the My Lung sticky rice brand and placed orders. The volume of products sold is increasing, helping to improve the income of cooperative members.”

Similar to the My Lung Sticky Rice Production and General Services Cooperative, the Manh Lien Vegetable and Fruit Cooperative in Huong Non commune, Tam Nong district, has also proactively brought its products to e-commerce platforms and participated in the province's Digital Agricultural Map program. Thanks to its established brand and OCOP certification, the cooperative's sales have increased, resulting in members earning approximately 6-7 million VND per person per month. Mr. Nguyen Hoang Manh, Director of the cooperative, shared: “Since participating in e-commerce platforms and the Digital Agricultural Map system, the cooperative's product sales have become much easier. Currently, customers not only order online but also visit the cooperative's location, helping us develop agricultural production experience tourism and contributing to increased revenue for the cooperative.”

In recent times, to promote and connect product consumption, businesses with products recognized as OCOP (One Commune One Product) have focused on investing in modern machinery for production and applying information technology to improve product quality and sales. Simultaneously, they have utilized social media platforms such as Zalo, Facebook, and e-commerce platforms to expand their customer base and connect with distributors. Thanks to their proactive approach and quick grasp of the advantages of social media platforms, their products have reached a wider customer base, contributing to job creation for members and increasing income for local people.

Mr. Nguyen Thanh Hiep, Deputy Head of the Rural Development Sub-Department, affirmed: “Digital transformation has helped OCOP entities link with partners, connect with purchasing units to export products, and exchange information with farmers in raw material growing areas about processes and techniques to ensure that products meet standards and requirements for cleanliness and safety. Through digital transformation, entities can also learn about and improve the quality and design of their products, thereby increasing the consumption of their goods, strengthening product brands, and affirming the role of OCOP certification in evaluating agricultural and forestry products.”

It can be said that expanding the promotion and consumption of agricultural products through digital transformation has contributed to bringing OCOP products closer and faster to consumers nationwide, aiming for effective and sustainable development of local OCOP products in the market. At the same time, by connecting with modern distribution channels, OCOP producers can proactively manage the production, processing, promotion, and consumption stages of their products to meet the changing demands of consumers and the market.

https://baophutho.vn/ung-dung-chuyen-doi-so-trong-tieu-thu-san-pham-ocop-232724.htm