The GenAI ASEAN Startup Report 2024, through surveys across six countries, provides insights into the trends, opportunities, and resources shaping the future of GenAI in the region.

Vietnam ranks second in the ASEAN region in terms of the dynamism and development of startups in Generative AI (GenAI) technology.
This information was announced at the launch event of the first ASEAN GenAI Startup Report in Hanoi , organized by the GenAI Fund in collaboration with Amazon Web Services (AWS), Databricks, and the Vietnam National Innovation Center (NIC) on September 19th. The event aimed to announce essential information and insights about the rapidly developing Generative AI (GenAI) ecosystem in Southeast Asia.
Denning Tan, Director of GenAI Fund, stated that the GenAI ASEAN Startup Report 2024, through surveys across six countries, provides insights into the trends, opportunities, and resources shaping the future of GenAI in the region. The report also offers in-depth perspectives on the GenAI landscape, focusing on growth opportunities and investment trends across the region.
The report provided startups, government agencies, and businesses with data-driven analysis and actionable insights into how GenAI technologies are transforming industries across ASEAN. In particular, Vietnam is positioning itself as a key innovation hub in this field.

Mr. Do Tien Thinh, Deputy Director of the National Innovation Center (NIC), emphasized that artificial intelligence (AI) is a foundational technology field of the Fourth Industrial Revolution, making a significant contribution to breakthroughs in production capacity, enhancing national competitiveness, and promoting sustainable economic growth. Artificial intelligence, especially generative AI (GenAI), is creating unprecedented breakthroughs, opening up unlimited possibilities for humanity. To date, AI technology has been applied to every aspect of life, from healthcare and education to manufacturing and agriculture.
"In Vietnam, the government is well aware of the importance of AI and has issued many policies to promote AI research, development, and application," Mr. Thinh said.
As an advisory body, the Ministry of Planning and Investment submitted to the Prime Minister the "Scheme for the Development of Human Resources in the Semiconductor Industry until 2030, with a vision to 2050". One of the important contents of the scheme is the proposed target that by 2030, Vietnam will have at least 5,000 personnel with engineering degrees or higher and in-depth expertise in artificial intelligence (AI) to serve the semiconductor industry. Based on this, the Ministry of Planning and Investment assigned the National Innovation Center to coordinate with domestic and international partners and experts to research and build an AI Training, Research and Application Center to serve business incubation, support research, application and in-depth training with the goal of training 7,000 AI experts according to international standards and incubating approximately 500 AI startups by 2030.
"These are very proactive steps to realize the goal of Vietnam soon becoming a center for innovation and development of artificial intelligence solutions and applications in the ASEAN region and the world," Mr. Thinh said.
At the event, three pioneering GenAI startups in Vietnam showcased innovative applications across various industries. Specifically, Reforged Labs shared its GenAI solution for game marketers, Lex Engine presented GenAI-supported tools for the legal industry, and Laka.ai offered a GenAI-supported travel planning tool.
GenAI Fund is the first investment fund based in Southeast Asia focusing on Generative AI (GenAI), with an initial capital of $10 million. Founded by two former AWS executives, Laura Nguyen and Denning Tan, who contributed to building the AWS startup ecosystem in Southeast Asia, GenAI Fund invests in early-stage GenAI startups, with a focus on growth, Go-to-Market strategies, and future opportunities.





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