Vincom Collection - The key to unlocking the retail "gold mine" in megacities.

As retail, F&B, and service brands shift their focus to locations with more stable customer flows than central streets, Vincom Collection quickly became the top choice. This new commercial model within Vinhomes mega-cities is seen as a "golden ticket" for investors to enter a bustling consumer ecosystem with enormous purchasing power.

Retail is shifting with population trends.

After years of operating a chain of F&B establishments in Hanoi , Mr. Nguyen Quoc Minh realized that a "prime location" was no longer the sole criterion when opening a new store. Central streets offer the advantage of visibility, but high rental costs, limited business space, and difficult parking for customers. With stricter regulations on sidewalk usage, and even increased rental costs, the profit margins of many stores have shrunk significantly, forcing F&B businesses to reconsider their operational strategies.

During his recent surveys, Minh began paying attention to commercial districts within large cities – where customers are not just passersby, but also residents, local office workers, event attendees, and people coming for weekend recreation.

"A sufficiently large community of residents can help the business operate in sync with the rhythm of the entire metropolis, instead of just relying on transient visitors," Minh shared.

From his business experience, Mr. Minh realized that a good location is not only measured by its position, but also by its ability to attract a stable stream of high-spending customers nurtured within a synchronized experiential ecosystem. In this context, Vincom Collection was created as the key to unlocking the consumer "gold mine" within Vinhomes mega-cities.

Vincom Collection is developed in the heart of major cities and key destinations with abundant customer traffic.

Vincom Collection Bazaar and the consumer "gold mine" in the Northeast of Hanoi.

Vincom Collection is a new generation multi-experience commercial street model, with a total commercial and service land area of ​​nearly 300 hectares in the initial phase, present in major cities and key destinations such as Ocean City, Vinhomes Global Gate, Vinhomes The Gallery in Hanoi, Vinhomes Green Paradise in Ho Chi Minh City, Vinpearl Harbour in Khanh Hoa …

Vincom Collection Bazaar at Vinhomes Global Gate (Dong Anh, Hanoi) is a prime example of retail being integrated into the heart of a densely populated metropolis, where customer traffic originates from multiple sources.

First and foremost is the community of approximately 40,000 future residents of Vinhomes Global Gate – a group of customers with daily consumption needs for food, shopping, education , beauty, healthcare, and essential services. This is the "base revenue" that many traditional street-level businesses struggle to sustain if they rely solely on transient customers.

The second wave of visitors comes from the adjacent Vietnam Exhibition Center, which has the capacity to welcome approximately 60 million visitors annually to attend national and international conferences, seminars, exhibitions, events, and music festivals. Coupled with the advantage of inter-regional infrastructure connectivity, especially its location next to Co Loa station on the Hanoi-Quang Ninh high-speed railway line (operational from 2028), this commercial area will have further potential to expand its visitor base from Ha Long, Yen Tu, Gia Binh, etc., to tens of millions of visitors annually.

These customer sources create a distinct consumption structure: residents generate daily revenue, events create periods of explosive growth, and transient and inter-regional visitors exponentially expand consumption margins. As a result, the commercial district has a year-round operating base, rather than being dependent on weekends or peak seasons.

Vincom Collection Bazaar greatly benefits from the integrated ecosystem of amenities at Vinhomes Global Gate.

Notably, Vincom Collection Bazaar is not just located within a large urban area, but is planned as a themed destination. Inspired by Hanoi's 36 streets, the "Street of Hanoi 2.0" model here combines shopping, dining, photo opportunities, events, and cultural experiences in a modern, integrated space.

The project is also designed as a “multi-touch commercial interface” with two-frontage units approximately 6-7m wide, a 19m pedestrian walkway around the central lake, and a functional 4-5 story development model. The first floor prioritizes F&B, retail, and reception areas; the upper floors can be developed for experiential accommodation, spas, studios, specialized offices, or high-end services.

This organizational structure allows an asset to operate multiple revenue streams simultaneously, while also increasing brand recognition, guiding a consistent flow of customers, and optimizing operational efficiency.

Vincom Retail's operational capacity is a key factor guaranteeing the success of this model. In the first quarter of 2026, the entire system operated by Vincom Retail achieved an occupancy rate of 88.9%, an increase of 2.8 percentage points compared to the same period; after-tax profit reached VND 1,606 billion, an increase of 36.4%.

These figures demonstrate Vincom's "practical" capabilities in attracting tenants, organizing retail spaces, and maintaining operational efficiency. When these capabilities are combined with the robust residential base and integrated infrastructure of Vinhomes mega-cities, the commercial properties of Vincom Collection are no longer isolated spaces, but become a link in a vast consumer ecosystem, generating unlimited cash flow for investors.

Source: https://danviet.vn/vincom-collection--chia-khoa-khai-mo-mo-vang-ban-le-trong-cac-dai-do-thi-d1428742.html