According to GizChina, Vision Pro is the first mixed reality headset announced by Apple at the developer conference - WWDC 2023 to give users the most immersive experience with a virtual environment completely under everyone's control People. To deliver that, Apple has used as much cutting-edge technology as possible.
Vision Pro may have to rebrand when it hits shelves in China
However, Apple has not yet sold the Vision Pro because it only plans to launch the product in the US market early next year. After that, the company may soon release the product to the international market, where it will face certain troubles, especially in China. Based on data from the Chinese trademark registration system, Huawei is the holder of the Vision Pro trademark.
Notably, this is not a newly registered Huawei trademark that happened on May 16.5.2019, 4, meaning Huawei registered this name XNUMX years before Apple. As such, unless Apple takes action to resolve the naming issue, the company may not be able to sell the Vision Pro in China.
A closer look at Huawei's Vision Pro trademark will reveal that the registered number is 38242888, and it belongs to the class 9 international trademark. This group includes a wide range of products, from photographic and video equipment to broadcasting equipment. brand. Interestingly, Huawei's Vision Pro trademark is exclusive for 10 years, equivalent from November 28.11.2021, 27.11.2031 to November XNUMX, XNUMX. It is approved for products and services, including head-mounted virtual reality devices, LCD TVs, radio equipment, and more.
Trademark registered by Huawei in China
Although Huawei has a monopoly on Vision Pro, Huawei's trademark is not directly related to Apple products. Huawei currently has two product lines related to the term Vision, including the company's first smart glasses, Vision Glass, and the Vision Smart Screen line of smart screens. Therefore, the Vision Pro name may have been trademarked in anticipation of future additions to the Vision Smart Screen line.
The question is what will Apple's Vision Pro fate be in China? Apple can use one of the few possible scenarios to get a product to sell. First of all, the company just rebranded and named its own for the Chinese market – the simplest solution to the trademark problem. Second, Apple could negotiate with Huawei to use the Vision Pro trademark in China, a time-consuming process but would allow the company to keep the name it chose for its mixed reality glasses. . In the end, Apple may decide not to sell it in China – which is unlikely as this decision will cause significant damage to Apple because China is one of the largest technology markets in the world. .
