What do you see from the phenomenon of thousands of sales "warriors" joining Vinhomes at the beginning of the year?

Real estate brokers "turn around" and look for the market

The "reverse wind" effect has appeared right from the beginning of the year in the real estate market. The most obvious is the return of about 30 - 40% of brokerage and sales staff in the past 2 months, according to the Vietnam Real Estate Brokers Association. Compared to the fact that 70% of brokers quit their jobs, quit their jobs and more than 90% of real estate industry employees will have their income reduced in 2023, this is considered by many people to be "the swallow announcing spring", bringing with it many good forebodings. healthy.

For Mr. Le Hoang Chau, Chairman of the Ho Chi Minh City Real Estate Association, the most notable signal is the campaign to recruit thousands of employees of the "giant" Vinhomes, with the determination to form a direct retail business. Real estate products for customers (self-employed).

According to Mr. Chau, Vinhomes' new steps show that the business autonomy of the units has become more stable after a period of facing a series of external pressures, creating immediate effects. and long lasting. The most obvious thing is that transactions have room to increase when there are new sales channels besides the traditional agent channels. 

Along with the "self-trading army", Vinhomes' partners are strong and widespread sales agents in the South and the North who are also promoting "recruitment and promotion" for major campaigns.

The benefits of building a self-employment model, according to Mr. Chau, are not just quantifiable numbers after calculations. When a business has chosen a closed model, that is, self-operating from investment, construction to sales, the biggest benefit is having the opportunity to directly grasp the needs of customers and the market. school. This will be an important basis to help make accurate investment decisions and create product lines that suit the needs of buyers.

In addition, by attracting thousands of brokers to the self-trading distribution channel, Vinhomes also contributes to improving the quality and professionalism of the real estate sales team, in addition to solving the problem of security, maintain long-term stability for the market. With the position of a real estate "giant", the testing levels will also screen out the "warriors" with the best qualifications and abilities; Along with appropriate salary and bonus policies, it will stimulate workers to increase productivity and commitment to the profession.

“Recently, a series of real estate businesses had to give their brokers a lot of time off, up to 50%; Even cut this part when there are no products to sell. Therefore, thousands of new jobs being created is very encouraging and will bring new vitality to the new growth period," Mr. Le Hoang Chau analyzed.

It is worth mentioning that along with the "self-trading army", Vinhomes' partners are strong and widespread sales agents in the South and the North who are also promoting "recruiting soldiers and selling horses" for consumption campaigns. important shopping cart of the year. Vinhomes itself also determined that its strategy is to continue to maintain and strengthen the dealer network throughout the three regions; continue to offer incentives for agents to develop and build cooperative relationships, including investing in agent companies. Agents also have access to information from investors and enjoy the same benefits and policies as the self-employed sector.

Another key task that Vinhomes will prioritize in 2024 is to put into operation Vinhomes Market - an online "Real Estate Market", with modern criteria, easy to use, easy to search, transact, Helping customers, residents, and investors "Convenient to buy and sell - Convenient to experience - Convenient to invest". This platform, along with the self-trading system and agent network, forms three "prongs of success", helping the Vinhomes distribution system become increasingly solid and effective, and at the same time, is also a "leverage" for the entire market. school in general.

More "swallows heralding spring" will appear.

In parallel with the wave of real estate brokers returning to the market, many new construction sites have started, previously stalled projects have restarted and more kick-off and open-sale events are being organized. . Observing this overall picture from the perspective of an insider, the factor that makes Mr. Le Hoang Chau feel most happy is that it shows the business's confidence and belief in recovery and development. of the real estate market.

"It takes a lot of faith for people to be determined to do that," Mr. Le Hoang Chau emphasized. According to Mr. Chau, this is the inevitable result of solutions to solve and promote the real estate market to develop safely, healthily, and sustainably that the Government and ministries and branches implemented last year.

The number of real estate searches nationwide began to increase from the 2nd day of Tet and continued to maintain a fairly strong growth rate.

Among the efforts to build confidence in businesses and markets that the Government and localities have put in effort, the most notable is the determination to open up capital flows. The Government and Prime Minister have directed the State Bank to be more flexible in monetary policy, consider implementing debt deferment, debt rescheduling, and reducing interest rates to remove difficulties for businesses.

At the same time, the Government issued a new Decree, opening up opportunities for businesses to have more options for handling bonds, reducing debt repayment pressure for mature bonds. Commercial housing buyers are also benefiting as bank interest rates have dropped sharply and this trend has not stopped.

Legislation for the real estate market is also increasingly being improved, helping to remove long-standing bottlenecks - the root cause of increasingly scarce shopping carts. Notably, recently, the Housing Law (amended) and the Real Estate Business Law (amended), the Land Law (amended) and the Law on Credit Institutions (amended) have all been approved. The National Assembly passed it, creating a basis for unfinished projects to restart.

Businesses have more motivation to invest and customer confidence is also enhanced. Data from specialized website batdongsan.com.vn shows that the number of real estate searches nationwide started to increase from the 2nd day of Tet and kept increasing quite strongly, by the 10th day of Tet it reached an increase of 124% compared to 1 week. before Tet. This is a good sign that cash flow is returning strongly to the real estate channel. In particular, the first destination that this cash flow will find, according to experts, will definitely be projects of "big guys" with solid and reliable distribution systems like Vinhomes.