Exploiting a "hot" topic that is of particular interest to the public, the book "Building a personal brand to sell yourself for the highest price" has provided specific, concise and multi-dimensional analysis of the enormous influence of personal branding in the era of media and digital technology .
The book is a "practical document" that provides readers with all the core and most practical knowledge about personal branding, summarized in 9 chapters: Do it now, don't be shy!; Harmful misconceptions; What is your USP?; Do you have anything else attractive?; Media is a double-edged sword; Magical "levers"; Is personal branding more valuable than business?; Standard formula for successful personal branding; Building personal branding from an insider's perspective.
Cover of the book "Building a personal brand to sell yourself for the highest price", author Nguyen Tuan Anh.
How much is it worth ?
Self-assessing your own value has never been an easy task. "Why do others get paid more and recognized more for their contributions and dedication?" That is probably a common concern of many young people who are immature, inexperienced and inexperienced.
Author Nguyen Tuan Anh - currently the Head of the Vietnamese Student Council - has grasped this situation and pointed out in the book: the key to the problem is "because you don't have a personal brand yet!".
Through his own story, the journalist opens up to readers the potential of personal branding: "About three years ago, what I shared and talked about could only have an impact within a narrow range... Now, after a short time of building my brand, I am invited to teach, talk, and share more, thereby creating many great relationships and of course, my income has skyrocketed." The positive impacts on all aspects: reputation, finance, relationships, and knowledge that branding brings to each person are undeniable.
In addition, the book also features many prestigious guest speakers such as Dr. Hoang Anh Duy - Hanoi Foreign Trade University; Dr. Vu Tuan Anh - Diplomatic Academy; Dr. Nguyen Quang Dong - Thai Nguyen University; Master Vu Anh Duc - Training Director of Arena Multimedia...
They are "living proof" of how personal branding can help each person "sell themselves for the highest price"!
A brand is not a canvas
In the book Building a Personal Brand to Sell Yourself for the Highest Price , author Nguyen Tuan Anh did not hesitate to mention the fact that there are still "harmful misconceptions" that building a personal brand is "virtual living", just "appearing in newspapers and radio" or posting "a few beautiful photos with a few philosophical sentences" online. As a journalist, author of many best-selling books, having taught and given speeches to thousands of people many times, the author understands that the value of a personal brand is much deeper than that.
The core of personal branding is based on real values and data. The content you bring will be the most decisive factor in your personal brand, in "what others mention about you, remember you when you are not there". The images we show must therefore truly reflect our values, otherwise "no matter how beautiful the image is, it will be considered virtual".
The author himself once shared on his personal Facebook page: "If everyone understands correctly and sufficiently about personal branding, the first thing is that they will definitely not be misunderstood, and will not make themselves look ridiculous or vulgar on social networks."
The book Building a Personal Brand to Sell Yourself for the Highest Price has "correctly identified the illness" of many people in the process of positioning their personal brand, providing readers with a compass to guide them on this long journey.
* Author and journalist Nguyen Tuan Anh is the Head of the Vietnamese Student Section and is also known as the writer and editor of best-selling books for many famous people both at home and abroad. He is also the author of many best-selling books such as: School or School of Life , 6 steps to self-publish a book ,...
*The book introduction event Building a personal brand to sell yourself for the highest price will take place at 6:00 p.m. on April 24, 2023 at Hall A of the Diplomatic Academy . Author Nguyen Tuan Anh and two characters who appeared in the book, Dr. Vu Tuan Anh and Master. Vu Anh Duc, will interact with students of the Diplomatic Academy through the workshop "Communication design in brand building".
Minh Hanh - Phuong Hoa
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