After nearly 20 days of implementation, authorities have detected and handled numerous cases related to counterfeit goods, pirated goods, and goods infringing intellectual property rights. This demonstrates the urgent need to tighten law enforcement and build a culture of respect for intellectual property rights in society.

In the context of a rapidly developing digital economy , intellectual property infringement is no longer limited to counterfeit goods sold in traditional markets or small shops. Violations have now shifted significantly to the digital environment, occurring on e-commerce platforms, social networks, content sharing platforms, livestreaming sales, and even in the exploitation and copying of content using new technologies.

The Quang Ninh Provincial Market Management Department discovered and seized goods infringing intellectual property rights. Photo: HA THU

From a legal perspective, I believe the significant meaning of Directive No. 38/CD-TTg lies not only in a peak period of handling violations but also in creating positive pressure for enforcement agencies to coordinate more closely. Protecting intellectual property rights cannot be the sole responsibility of a single force. The current reality demands the synchronized participation of market management, police, customs, specialized inspectors, information and communication management agencies, e-commerce management agencies, along with the responsibility of technology platforms and the businesses themselves as rights holders.

One of the biggest challenges today is the anonymity of digital infringement, its rapid spread, and the fact that many cases involve cross-border activities. A website distributing infringing content may host its servers abroad and constantly change its domain name. A fake online store account may close and then reopen a new one shortly afterward. Copyright infringement can be shared with millions of users in a matter of hours. If the detection, verification, and handling process is lengthy, and the actual damage has already occurred, it is very difficult to fully remedy the situation.

The Quang Ninh Provincial Market Management Department discovered and seized goods infringing intellectual property rights. Photo: HA THU

Furthermore, the accountability mechanisms of intermediary platforms still need further improvement. The majority of current violations occur through e-commerce platforms, social networks, or content sharing platforms. However, in many cases, rights holders still have to independently detect, gather evidence, and submit requests for handling each case. This approach is time-consuming, costly, and insufficient to prevent repeat offenses. Therefore, a clearer mechanism is needed regarding the responsibility for receiving, removing, and preventing the re-uploading of infringing content, especially for clearly identified violations.

To improve the effectiveness of intellectual property rights enforcement, it is first necessary to shorten the processing time for clear violations. In the digital environment, time is a crucial factor. Rapid processing mechanisms, especially those requiring the removal of infringing content, blocking infringing stores, and preventing repeat offenders, need to be designed in a transparent, feasible manner that protects the legitimate rights of all parties involved.

Secondly, regulatory agencies need to strengthen the application of technology in monitoring, detecting, and handling violations. Violators have used technology, automated advertising, livestreaming, artificial intelligence, and cross-border distribution systems to profit. Therefore, enforcement agencies also need tools to analyze data, trace money flows, and identify unusual behavior in cyberspace. Businesses must also be more proactive in registering and managing intellectual property, using tools to identify counterfeit goods, and cooperating in providing information to law enforcement agencies.

Thirdly, it is necessary to strengthen inter-sectoral coordination and international cooperation. Many intellectual property rights violations are no longer confined to a single locality or country. Counterfeit goods can be advertised on social media, paid for through an intermediary channel, transported via courier services, and originate from other locations. Without data sharing and a quick coordination mechanism, enforcement will be fragmented and ineffective. For cross-border violations, Vietnam needs to strengthen cooperation with international platforms and foreign enforcement agencies to support verification, prevention, and handling.

However, addressing violations is only part of the solution. In the long run, it's more important to build a culture of respect for intellectual property rights in society. Currently, many people still consider buying counterfeit goods, watching pirated movies, using unlicensed software, or copying content from the internet to be normal. This mindset weakens the motivation for innovation, harms legitimate businesses, and distorts the competitive environment.

Intellectual property rights are the result of labor, investment, creativity, and brand reputation. When consumers choose legitimate products, respect copyright, and do not support counterfeit goods, they not only protect their own rights but also contribute to building a civilized market. Therefore, along with improving legislation and strengthening enforcement against violations, it is necessary to promote awareness in schools, businesses, and the community about digital citizenship skills, responsible consumption habits, and respect for creativity.

A sustainable economy cannot afford to overlook the protection of intellectual property. Strict enforcement of intellectual property rights is not only about dealing with counterfeit goods, pirated products, or infringing content, but also about protecting market confidence, encouraging innovation, and creating a foundation for Vietnamese businesses to compete fairly in the integration process.

    Source: https://www.qdnd.vn/giao-duc-khoa-hoc/cac-van-de/xay-dung-van-hoa-ton-trong-quyen-so-huu-tri-tue-1041252