Festive season emotions

Although she has grown coffee and lived in Dak Lak for nearly 30 years, this is the first time Mrs. Tran Thi Huong's family (Cu Dlie M'nong commune, Cu M'gar district) has attended the festival.

Ms. Huong shared: "All year round, "selling face to the land, selling back to the sky", working hard to harvest coffee beans, I am glad that recently the high price of coffee has made farmers extremely excited, so many people have temporarily put aside their farming work to go to the "festival". Although I only had time to attend the festival for a short day, I was impressed and had my eyes opened by a colorful Street Festival, along with a specialized exhibition fair for coffee and OCOP products with hundreds of booths displaying coffee products, equipment, machinery, fertilizers, typical agricultural products from localities across the country...".

People enjoy free coffee at the 9th Buon Ma Thuot Coffee Festival 2025.

Eagerly and excitedly participating in the festival, Mr. Nong Van Mong (Ea Tan commune, Krong Nang district) said that the festival brought special emotions to the people of Dak Lak as well as friends near and far. "When gathering with everyone at 10-3 Square to enjoy the opening program filled with Central Highlands music , especially the hearts beating together to wait for the special fireworks display, I felt proud and loved the land and people here even more. Besides, the free cups of coffee with the enthusiastic welcome and invitation from the booths at the exhibition fair as well as the coffee shops in Buon Ma Thuot city have left an impression on visitors about the friendliness and hospitality of the land known as the "capital" of coffee in the country", Mr. Mong expressed.

Traveling hundreds of kilometers to Buon Ma Thuot City during the festival, Ms. Nguyen Thi Lan (Ho Chi Minh City) was extremely excited to see the friendly and gentle elephants, learn about the Elephant Health Offering Ceremony, and immerse herself in the exciting atmosphere of the Dugout Boat Racing Festival... Ms. Lan confided: "Although I was a bit tired from having to travel a long distance, under the sun and wind of the great forest to the localities in Dak Lak province to participate in the activities within the framework of the festival, but for those who love culture and tourism, this is a valuable opportunity to experience and learn about the unique cultural features of the windy highland land". During their festival journey, Ms. Lan and many tourists also considered this an opportunity to explore the beloved land of Dak Lak. Everyone took the opportunity to enjoy the famous specialties along the streets; experience the cuisine and culture in the villages; Go to tourist destinations to visit, learn, and enjoy the majestic natural landscapes that nature has bestowed upon this land...

People visit and learn about the Coffee and OCOP Products Exhibition Fair at the 9th Buon Ma Thuot Coffee Festival 2025.

Through 9 times of organization, Buon Ma Thuot Coffee Festival is a great pride for the people of Dak Lak. Especially for those who live far away from home, they still follow and carry a special love for this special event.

Having lived and worked in Japan for more than 5 years away from her hometown of Dak Lak, Ms. Tran Thi Song (Ea M'nang commune, Cu M'gar district) is still excited and eager to follow the activities of the Buon Ma Thuot Coffee Festival through the media.

She shared: “Although I was not able to attend the festival directly, I feel very proud that Buon Ma Thuot City and Dak Lak Province are growing more and more. The festival is an opportunity to enhance the position of Vietnamese coffee beans, honoring the silent contributions of coffee growers. I hope that the Buon Ma Thuot Coffee brand will continue to grow and reach further.”

Miraculous

Source: https://baodaklak.vn/van-hoa-du-lich-van-hoc-nghe-thuat/202503/xuc-cam-mua-le-hoi-79a004a/