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Yandex Ads, part of Yandex International Technology Company, provides a complete set of tools for marketing, promoting products and services…
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| Yandex Ads Announces Sixth Version |
Yandex Ads has announced the sixth, latest version of its mobile advertising SDK (Mobile Ads), which enables developers to monetize and increase revenue right from the app loading screen with app open advertising.
Additionally, the update introduces new rewarded ad formats. DivKit support is now available across all ad formats - the technology automatically assembles in-app ad layouts on the server and doesn't require developers to release a new app.
The new version of the SDK also introduces the ability to automatically resize banners to fit a specific app. Developers will be able to manage this in two ways: StickySize and inlineSize. The first is for small strip banners that take up no more than 15% of the screen height, and the second is for adaptive banners that are integrated into the content.
The Mobile Ads SDK now supports DivKit technology in all ad formats. Using this algorithm, the most relevant set of ad elements and placements are selected for each user without any additional action on the part of the user. As a result, ads become more engaging and noticeable... which allows publishers to increase conversions and earnings.
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