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Apple Vision Pro Launched . At WWDC 2023, Tim Cook introduced the Vision Pro glasses, the company's first new hardware since the Apple Watch in 2015. At the time, Cook stated that Vision Pro was the beginning of the "space computing" era. Although highly praised by experts, the product was not popular with consumers due to its high price and limited applications for mixed reality (XR) technology. Despite its declining popularity, Fast Company suggests that Apple is unlikely to abandon this product line. Photo: New York Times . |
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Parting ways with Intel . In 2020, Cook's announcement to abandon Intel processors in favor of Apple Silicon marked a significant turning point. Failure could have meant falling several years behind competitors' technology. However, the M series chips have actually created a major boost for Mac computers and iPads. The tech community highly praises Apple Silicon for its good performance, battery efficiency, and ability to give Apple tighter control over its ecosystem. (Image: Apple ) |
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The new interface on iOS 7. 2013 marked the biggest change to the iPhone interface. The characteristic "skeuomorphic" design language from the Steve Jobs era was abandoned in favor of a modern, flat interface designed by Jony Ive. This was also the first version to include Control Center, allowing quick control of features such as Wi-Fi and Bluetooth, in addition to CarPlay. Despite receiving mixed reactions, users quickly accepted the changes in iOS 7. Photo: iMore . |
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Introducing Apple Intelligence . Cook first unveiled Apple Intelligence at WWDC 2024, marking the company's entry into the AI race. Like the rest of the industry, Apple faced numerous challenges in deploying AI. A series of technical issues caused the company to delay the launch of a new version of Siri and reduce promotional activities. Despite these obstacles, the company still managed to complete the new Siri, along with several other notable tools, to introduce at WWDC 2026, which took place on June 8th. Photo: Cult of Mac . |
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The launch of the Swift programming language . According to Fast Company , the launch of Swift in 2014 was also a major step forward. It was the first time Apple changed its software platform since acquiring NeXT, and it opened the door for programmers to join more easily. Swift also made it easier for developers to port applications to Apple software. While it didn't directly impact users, this change truly helped the ecosystem gain more useful software and tools. Photo: The Verge . |
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A moment of silence for the victims of the shooting . While Steve Jobs was a genius for innovation and product perfection, Tim Cook is more highly regarded for his empathy and social responsibility. At the beginning of his WWDC 2016 speech, he observed a minute of silence for the victims of the Florida nightclub shooting, which killed 49 people. Cook called it "an act of terrorism and unforgivable." Photo: Apple . |
Source: https://znews.vn/6-khoanh-khac-de-doi-cua-tim-cook-post1658604.html













