According to the leader of Ho Chi Minh City Book Street, the total revenue of the stalls at Ho Chi Minh City Book Street in the first 6 months of the year only reached over 28.87 billion, down 10.4% compared to the same period in 2023. Of which, direct retail at stalls accounted for 57%, online retail accounted for 21%, the remaining 22% was wholesale. Coffee revenue accounted for 8%, revenue from publications, stationery, souvenirs... accounted for 92%. The total number of books sold in the first 6 months of the year only reached 340,321 copies, down 25.3% compared to the same period in 2023.
Opening ceremony of the 5th Children's Book Festival 2024 at Ho Chi Minh City Book Street
According to the summary report, the revenue of children's books in the first 6 months of 2024 at Ho Chi Minh City Book Street was about 4.56 billion, accounting for 15.8% of total revenue. The number of children's books sold in the first 6 months of 2024 reached 72,633 books.
It is known that the number of children's books sold in 2024 decreased by 37% but revenue remained unchanged, which can be explained by the fact that in 2023, units increased the promotion of discounts and deep discounts, especially in the children's book segment. Compared to 2023, the participation of units and booths in organizing activities at Book Street decreased somewhat (60/153 programs), instead, there was an increase in activities from outside units.
The highlight of Ho Chi Minh City Book Street is the music, stage art, and school art exchange programs that attract a large number of readers and tourists. A new point compared to the 2023 activities is that the Book Street has encouraged organizations to organize activities in the spirit of developing the city's night-time economy .
Interactive and experiential playgrounds at Book Street are increasingly numerous – also an upcoming trend, in which the participation of students in organizing activities is still maintained regularly. Ho Chi Minh City Book Street has become a destination for clubs, teams, school groups and student projects from schools such as: Hong Bang Secondary School, Talented High School, Dinh Thien Ly High School, Le Hong Phong High School for the Gifted, Wellspring Saigon International School, Ho Chi Minh City University of Economics, University of Natural Sciences, University of Social Sciences and Humanities, FPT University, etc.
Exchange activities at Ho Chi Minh City Book Street to attract readers to books
A photo exhibition at Ho Chi Minh City Book Street
Looking back at the first 6 months of 2023, it is possible that purchasing power increased dramatically due to the impact of consumer psychology - the wave of people's shopping increased after the pandemic, buying products and using services more than necessary - but then cooled down. Specifically: In the last 6 months of 2023, Book Street's revenue decreased somewhat, event activities also decreased compared to the first 6 months of 2023.
In the last 6 months of 2024, Ho Chi Minh City Book Street and its partners plan to organize activities to increase connectivity between local units, and jointly organize many large-scale, highly informative and modern programs to attract more people to the Book Street.
Source: https://thanhnien.vn/6-thang-tong-doanh-thu-cua-duong-sach-tphcm-chi-dat-gan-30-ti-dong-185240719134103469.htm
Comment (0)