Photorealistic images created by this new AI. Photo: Google Deepmind . |
Veo 3 was launched by Google at the Google I/O 2025 event on May 20, and immediately created a new trend. With the ability to create 8-second videos , just a few hours after its launch, creators and editors used this tool to create videos of incredible quality.
Many people even shared that they couldn't tell if it was AI-generated.
Why Veo 3 is causing a fever
Mashable commented that Google Veo 3 is different from previous technologies. “It is amazing, and scary. And it only gets better with each new version,” the site wrote.
Mashable said that Veo 3 quickly made an impression on social media, outperforming OpenAI's rival Sora. Veo 3 brings a series of outstanding improvements, especially in real-life image processing. In addition, the software can also create sounds and dialogue, such as recreating the entire sound space.
The tool is also highly appreciated by experts. Sharing with Tri Thuc - Znews , Mr. Ha Anh, Director of Influencer Partnerships at Mindshare, said that visual elements such as lighting, physics, and environment in the video are all fine. Especially the sound quality reaches 70% compared to professional production.
However, he assessed that there is still much room for improvement. “The tool is still limited to very complex scenes, high-quality audio production. The biggest weakness of Veo 3 is the ability to insert text into the frame,” he said.
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Realistic image created by Veo 3. Photo: Min Choi/X. |
The best part is that the technology is available to the average, non-technical user, “with just a simple text description, a few minutes of waiting, and a subscription to Google’s $249.99 AI Ultra Plan,” The Verge describes.
Is there a need to worry about “AI garbage”?
There has been a recent media debate about the massive amount of content generated by artificial intelligence, or “AI junk.” This content is being dumped on social media, affecting human content creators who cannot keep up in terms of quantity.
With the launch of Google Veo 3, what many consider to be poor quality content will become much better, according to Roberto Blake, founder of Awesome Creator Academy. He said that as AI content improves, the public will become less critical of it, “Viewers will choose whatever content they feel is valuable,” he said.
Just 3 days after Veo 3 was released, AI special effects studio The Dor Brothers successfully created a nearly 4-minute clip using AI called Influenders . The video received 130,000 views on YouTube, not counting other platforms.
The Washington Post combined Veo 3 with tools like Runway AI to create a film with professional camera angles and scenes. The high level of application of the software has made many experts fear that it can take away human jobs, especially in the fields of graphics and film editing.
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Influenders, a film entirely created by AI. Photo: The Dor Brothers/YouTube. |
When anyone can create videos with beautiful images, special effects and sound effects, some industries will be affected, especially cinema and advertising. Mr. Nguyen Tat Kiem, founder of media company Taki Group, said that the revenue of advertising filmmakers and content creators will decrease.
Content creators with low barriers to entry or who rely on third parties, such as movie reviews or short “fun fact” videos, will be most affected. However, AI will not replace content based on performance, storytelling, or the creator’s own personality, at least not yet.
“Humans still do better with higher requirements and more investment. However, Veo 3 will be upgraded, and in the future, it will be able to cut human resources in creating content in quantity,” said Mr. Ha Anh.
Currently, this technology is still in a limited version and there is much to improve. Mr. Ha Anh predicts that within 6-12 months, Veo 3 will be expanded to the public and used by many small and medium-sized businesses.
Source: https://znews.vn/ai-tao-video-cua-google-manh-den-dau-post1558069.html
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