Apple implements new rules for apps on the Chinese App Store.

Apple has begun requiring all new apps seeking to launch on the Chinese App Store to obtain government permits.

Last weekend, Apple began requiring app developers to submit “Internet Content Provider (ICP) profiles” when listing new apps on the Chinese App Store. ICP profiles are mandatory registrations for websites to operate legally in the country. Apple’s rivals, such as Huawei and Tencent, have implemented similar programs since 2017.

iPhone apps in China require a government license.

China's new regulations, first announced in August 2023, require all developers to prove they have a company or are affiliated with a company registered there. This is a major obstacle for foreign businesses.

On September 29, the Wall Street Journal reported that Apple executives had met with Chinese authorities in recent months. Officials demanded that the American technology company strictly enforce app management regulations, banning unregistered foreign apps. This change aims to reduce instances of online fraud, pornography, and other illegal content.

Over 1,000 foreign apps that haven't registered on the App Store could face penalties. They need to be removed for Apple to comply with Chinese regulations. This would also impact the company's revenue to some extent, as they offer more apps than their domestic competitors.

China is Apple's third-largest market, after the US and Europe, contributing $15.7 billion to the company's $81.8 billion revenue in the third quarter.

Last week, Chinese authorities announced the names of the first mobile app marketplaces to complete their ICP (Investment Control Panel) filings, but Apple was not on the list.

Source: https://baoquocte.vn/apple-ap-dung-quy-tac-moi-doi-voi-ung-dung-tren-app-store-trung-quoc-244868.html