Be Group partners with Automatic to apply AI to the operation of its super app.

Be Group, the owner and operator of the BE super app, has announced a partnership with Aitomatic to promote the application of AI (artificial intelligence) in the operation of the super app.

The details of this agreement will be announced at AISC 2025 - the International Conference on "Artificial Intelligence and Semiconductors 2025" - themed "Shaping the Future: Connecting AI and Semiconductor Technology Globally," which will officially take place from March 12-16 in Hanoi and Da Nang.

This is a major international event on the convergence of AI and semiconductors, bringing together global technology elites, where leading experts and professionals in artificial intelligence and semiconductors converge to shape the future of an industry worth approximately $1.5 trillion.

BE's ride-hailing app is now widely used in Vietnam.

Photo: Contributor

BE is currently a leading super app operated entirely by a Vietnamese team, serving 12 million users with millions of transactions every month. BE offers 12 services, ranging from transportation, food delivery, and house cleaning… to digital financial services (fintech).

Within the framework of the event, Be Group will officially announce the deep integration of artificial intelligence into its operational platform and competitive strategy. Specifically, AI will be applied in many key features such as:

• Dynamic Dispatching System: Optimizes routes, reduces waiting times, and improves driver efficiency.
• All-app search engine: Improves the user experience, making it easier for customers to quickly access suitable services.
• Scoring Engine: Enhances the ability to evaluate and optimize service quality based on big data.
• Map Operation: Optimizing routes, improving positioning accuracy, and forecasting traffic conditions.

Currently, Be Group is promoting the widespread application of AI through a strategic partnership with Aitomatic, a pioneering AI company based in Silicon Valley (USA), founded by Dr. Christopher Nguyen. This collaboration allows BE to leverage advanced AI solutions to improve operational efficiency, optimize user experience, and enhance competitiveness in the market.

Source: https://thanhnien.vn/be-group-hop-tac-aitomatic-ung-dung-ai-vao-van-hanh-sieu-ung-dung-185250226233637059.htm