Tough measures

The case of Douyin removing over 538,000 videos that violated IP is not only a striking number, but also reflects the scale and prevalence of AI abuse in content creation today.

On the positive side, these moves show that platforms have begun to become more aware of their responsibilities. As AI becomes increasingly accessible, creating fake content, copying, or "modifying" existing material becomes easier than ever. This leads to a widespread risk of intellectual property infringement, especially for famous individuals whose images and voices are frequently used without permission.

Douyin's handling of over 4,000 accounts and tens of thousands of infringing content shows that the platform is not just focusing on "cleaning up" the surface but is also targeting the main sources of dissemination.

However, the removal of over 538,000 videos also reveals a worrying reality: digital content is being "overwhelmed" by uncontrolled AI products. With large amounts of infringing content remaining unchecked, the effectiveness of real-time moderation is questionable. Relying solely on "clean-up" campaigns will leave platforms reactive rather than proactive in preventing content from the outset.

One notable point is that WeChat prohibits the complete replacement of humans with AI in content production. This is a tough measure, reflecting concerns not only about copyright but also about the authenticity of information. However, if tightened too much, this policy could inadvertently stifle legitimate and innovative AI applications, which are a crucial driving force of the content industry.

Similarly, Hongguo Short Drama's handling of 670 short films out of a total of 15,000 reviewed works demonstrates how AI has deeply infiltrated the entertainment industry, where the lines between creativity and plagiarism are increasingly blurred. This highlights the urgent need to establish clear standards defining what constitutes "AI abuse" and what is "legitimate AI-assisted creativity."

While current measures demonstrate clear determination, they are primarily reactive. To address the root cause, the platform needs to invest in AI content recognition technology, transparently label content, and raise user awareness of intellectual property rights. In short, handling hundreds of thousands of infringing content items demonstrates both a strong effort and a significant challenge, requiring comprehensive governance that balances control and innovation in the AI era.

Source: https://baovanhoa.vn/nhip-song-so/bien-phap-cung-ran-223150.html