This past May was considered a bleak period for Vietnamese films When only two films were released but failed to make an impact at the box office.
In a market lacking strong domestic films capable of maintaining box office momentum, June is expected to open up opportunities for a "turnaround" for Vietnamese cinema with the simultaneous entry of four new films.
Will these four films change their fortunes?
Less than a month after Once Upon a Time We Loved went to the cinema . Quoc Truong Returning with a new film, "The Hermit Crab," this will also be the opening film in the June box office race, scheduled for release from June 5th to 6th.
Hermit crabs This is a mystery and psychological drama that explores a complicated love triangle within a marriage. The film tells the story of Quân (Quốc Trường), a grieving husband after the sudden death of his wife.
Everything changes when his wife's soul "returns" in another person's body. Their fleeting happiness quickly turns into tragedy as horrifying secrets behind his wife's death are gradually revealed.
Following up on the June race is "Ma Xó ," a folk horror film, is scheduled to be released on June 12th. "Ma Xó" explores the spiritual haunting associated with the Vietnamese folk belief of "house-guarding ghosts," revolving around the tragedy of a poor couple, Phú (Avin Lu) and Thảo (Tín Nguyễn).
After the shock of losing her mother and the anxiety of becoming pregnant again following a miscarriage, Thảo was gradually pushed to the brink. In her desperation, she followed the advice of a neighbor who practiced traditional rituals, performing a ceremony to summon wandering spirits to protect her house and unborn child.
When the entity lurking in the corner of the house began "demanding payment," Thảo was shocked to realize that what she had brought home to protect her family was actually a nightmare with no escape.
Also on June 12th, Uncle Hoa's Tower Going to theaters, directly competing with The film is inspired by folklore surrounding a mansion associated with the Xu family, where many unexplained supernatural phenomena are believed to exist.
Uncle Hoa's Tower The story follows a group of young streamers who accept a livestream challenge to explore an abandoned mansion in order to attract viewers and money. The trip quickly turns into a survival adventure when they inadvertently trigger a forbidden séance.
In the latter half of June, Madames of Beauty It will join the race with a psychological and emotional tone mixed with nostalgic elements, set against the backdrop of glamorous Saigon in the 1960s.
The film revolves around the lives of the beautiful Cam Thanh (Thanh Hang) and Madame Sac (Hong Anh) - the wealthy, powerful, and famous owner of the Kim Do nightclub, known for her luxurious diamond collection.
Despite being under Mrs. Sac's tutelage and gradually becoming the most famous dancer in Saigon in the 1960s, Cam Thanh always wanted to rebel. From there, the two women began a tense struggle that led to shocking events.
What opportunities are there for Vietnamese films?
After the April 30th holiday, only two films were released in Vietnamese cinemas: Underworld Beauty Salon and Once We Loved . It was thought that these films would help maintain the momentum of the domestic market, but both quickly lost their appeal.
Officially released in theaters on May 8th, as of the morning of May 22nd, "Underworld Beauty Salon" had only grossed over 12 billion VND. This is a rather modest figure compared to other Vietnamese horror films recently released in theaters. Background fee: Blood Demon of the Sacred Forest ( nearly 200 billion VND) Five-toed pig (nearly 124 billion VND) or Demon Possession (nearly 150 billion VND).
Even worse Underworld Beauty Salon To be Once We Loved . After a week in theaters, the film's revenue didn't even reach 2 billion VND, including early screenings. This puts director Nguyen Xuan Nghia's film at risk of significant financial losses.
One of the reasons for the failure of the Underworld Beauty Salon. and There was a time when we were in love. The script was weak, lacked depth, and was unconvincing. Although some scenes garnered attention on social media, these clips went viral in a negative way, receiving much criticism from viewers.
In addition, the popularity of foreign blockbuster films such as Doraemon: Nobita and the Castle Under the Sea good Goodbye, Gohan This also makes Vietnamese films difficult. Currently, Doraemon: Nobita and the Castle Under the Sea reached 50 billion VND in just three days of early screenings and its opening day (May 22), demonstrating an impressive revenue growth rate.
Goodbye, Gohan Not to be outdone, it comfortably secured the top spot at the box office on that day with a total revenue of over 22 billion VND. The film touched the hearts of viewers with its moving story of friendship between humans and animals.
It's clear that the box office race in June won't be easy for Vietnamese films due to the popularity of... Doraemon: Nobita and the Castle Under the Sea This could extend through the June 1st holiday, along with the release of more foreign films in the following weeks.
Nevertheless, with good content and consistent acting, Vietnamese films can still attract attention and draw audiences back to theaters amidst increasingly fierce competition.
Source: https://baoquangninh.vn/bon-phim-viet-ra-rap-thang-6-co-thang-phim-ngoai-3408743.html
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