Buon Ma Thuot coffee: Quiet and spreading

Amidst the diverse culinary landscape, coffee is not merely a strong agricultural product but has become intertwined with the lifeblood, a distinctive "breath," a subtle and captivating aspect of local culture in the daily lives of the people of the highlands.

Like a familiar rhythm of breathing.

In Buon Ma Thuot, people don't ask each other "Want to go for a drink?" but always invite: "Let's have coffee!". This invitation comes naturally, like breathing, opening up conversations ranging from casual acquaintances to close friendships.

Enjoying coffee - a simple cultural tradition of the people of Buon Ma Thuot.

People in Buon Ma Thuot drink coffee at any time of day, whether it's early morning before work, midday when they stop somewhere to rest, or even in the evening for dates… The people of this mountain town like to spend time sitting together, chatting, leisurely sipping coffee; or simply sitting alone, watching the people go by, to calm down, enjoy, and contemplate.

Here, it seems that coffee has permeated every aspect of daily life. You can find images of elderly people leisurely reading newspapers while enjoying a cup of coffee, young people chatting animatedly, or farmers discussing agricultural product prices.

Mr. Le Phan Hoang (Buon Ma Thuot ward) shared his habit: “For me, enjoying coffee isn't just about the taste, but also the feeling I get from sitting in a suitable space. I like to drink coffee early in the morning or late in the afternoon. Those are two times when the pace of life is slow enough for me to observe everything around me.”

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For Luu Hoang Long (Buon Ma Thuot ward), a content creator on the TikTok platform, newly opened cafes always hold a special appeal. They are places where he can both work and indulge his passion for exploring unique spaces, stories, and experiences that each owner offers. However, hidden behind the dynamic image of a young, tech-savvy person is a soul that cherishes old values. Long shares that he always prefers simple, traditional Vietnamese filter coffee. His favorite space isn't a glamorous place, but sometimes just a corner of the sidewalk. There, sipping a rich cup of coffee, watching the passersby, and immersing himself in the simple sounds is how he most clearly feels the intimate rhythm of life.

Proud and inspiring…

People in Buon Ma Thuot are known for being "picky" when it comes to enjoying coffee. Good coffee must be pure, with a rich, distinctive flavor, a clean bitterness followed by a deep, sweet aftertaste, and a distinct aroma. Building upon this traditional, rich bitterness, creativity is strongly demonstrated through unique variations such as creamy egg coffee and strong salted coffee, pleasing both locals and tourists, both domestic and international.

Besides satisfying taste preferences, the ambiance is also a distinctive feature that constitutes this cultural aspect. Buon Ma Thuot has an incredibly diverse "ecosystem" of coffee shops. These can include iconic spaces like the World Coffee Museum, garden cafes, eco-friendly experiential farm models, and also rustic, unpretentious sidewalk cafes nestled under the shade of ancient trees.

Locals and tourists enjoy coffee at Arul House.

Ms. H'Len Niê, owner of Arul House, a café with a space deeply rooted in local culture in Akô Dhông village (Buôn Ma Thuột ward), shared that she opened the café not only to sell drinks but also to introduce the beauty of Êđê culture. Amidst the traditional long stilt house, visitors can touch the kpan chairs, admire ancient gongs and jars, and leisurely enjoy a cup of rich, handcrafted coffee. For her, each cup of coffee served to a visitor carries a sense of pride in her roots, transforming the café into a place of strong connection, spreading humanistic values ​​and a passionate love for her homeland.

It is this inherent love and pride that has naturally transformed into the characteristic hospitality of the people here. The people of Buon Ma Thuot don't keep this flavor to themselves. A common custom when welcoming friends and relatives from afar is to invite them for coffee. Along with that, fragrant packets of ground coffee and pure roasted coffee beans become precious gifts, carrying with them this pride as they travel to all corners of the country. That's how the culture and flavor of Buon Ma Thuot coffee are quietly spreading…

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Buon Ma Thuot recently received great news when National Geographic magazine (USA) ranked it fourth on its list of "15 most outstanding culinary destinations in the world in 2026" thanks to its unique coffee culture and leading Robusta coffee growing region.

Lan Anh

Source: https://baodaklak.vn/van-hoa-xa-hoi/202606/ca-phe-buon-ma-thuot-lang-le-va-lan-toa-01005fa/