Business Coffee: Provincial merger and the position of Lam Dong enterprises

Mr. Le Tang Trong Nghia - Vice President of Young Entrepreneurs Association, Director of Vietravel Da Lat branch, running the Entrepreneur Coffee program part 3

Speaking at the introductory session, Mr. Pham Nguyen Ngoc Duy - Chairman of the Young Entrepreneurs Association, shared: Concerns of businessmen in the Young Entrepreneurs Association, as well as the business community of Lam Dong province in the face of the province's merger, the Young Entrepreneurs Association both wants to encourage the spirit of its members; and wants businesses to determine their position when merging; as well as, the difficulties and obstacles of businesses during the operation process... so that the Young Entrepreneurs Association can gather, make recommendations to the province and propose to the Central Association, in order to help member businesses improve their position when merging, or have a development strategy...

Mr. Pham Nguyen Ngoc Duy - Chairman of Young Entrepreneurs Association, speaking

In the previous 2 Entrepreneurs Coffees, the Young Entrepreneurs Association carried out the theme of supporting agricultural and manufacturing enterprises; this time it is aimed at enterprises operating in tourism and agricultural products... Specifically, the contents are: Assessing the impact of mergers on the tourism industry; identifying opportunities and challenges, as well as solutions or support policies for effective tourism development...

Mr. Le Nhat Linh - Deputy General Director of Lan Anh Da Lat Tourist Area, shares cooperation activities with businesses in Tuyen Lam Lake National Tourist Area

Mr. Le Tang Trong Nghia - Director of Vietravel Da Lat branch, who ran the program, raised the issue: Preliminary assessment of the results of the April 30 - May 1 holiday season, the media recorded the number of visitors reaching about 240 thousand, an increase of about 14.3% over the same period in 2024; but, commented that there was no overload, the traffic center area was quite open, traffic jams - local congestion did not occur...; while the room capacity of accommodation establishments was only about 60-75% (the whole province has more than 40,600 rooms)... is this a contradiction?

Ms. Duong Thi Hien - Deputy Head of Tourism Management Department (Department of Culture - Sports and Tourism of Lam Dong province), affirmed that Lam Dong tourism businesses have many opportunities when merging provinces.

Explaining the method of counting the number of tourists, according to Ms. Duong Thi Hien - Deputy Head of the Tourism Management Department (Department of Culture - Sports and Tourism of Lam Dong province): The number of tourists announced by the Department of Culture - Sports and Tourism is based on statistics through the accommodation declaration of tourist accommodation establishments at the police agency and other statistical methods. The number of visitors to Da Lat - Lam Dong during this holiday includes visitors who do not stay... Discussing the topic of the Business Coffee program, Ms. Hien added: After the merger, the Department of Culture - Sports and Tourism will organize a survey team and connect all travel agencies of the 3 localities of the new Lam Dong province. The opportunities for businesses are huge - Ms. Hien affirmed.

Mr. Doan Hai Dang - General Director of Worldtrans, shares tourism experience with Lam Dong businesses

The chairman also raised the opposite question of how to increase the length of stay of tourists, and with a very specific reality that many Da Lat residents have not been to tourist attractions in Tuyen Lam Lake National Tourist Area, how should the media communicate so that tourists know about them? Where is the "bottleneck"? Many representatives of businesses in Tuyen Lam Lake National Tourist Area said that there is no connection between them...

Mr. Nguyen Van Trong - General Manager of SAM Tuyen Lam Golf & Resorts shares operational information

However, Mr. Nguyen Phuoc Duy - Executive Director of Lavender Resorts, said: Lavender Resorts has an outdoor stage with a capacity of 4,000 seats and has organized 2 shows by singer Quoc Thien and singer Noo Phuoc Thinh. Due to the large number of guests during the show, the unit has cooperated with Lan Anh resorts to have enough accommodation for guests... Mr. Nguyen Van Trong - General Manager of SAM Tuyen Lam Golf & Resorts, also informed: Due to the advantage of having a very beautiful golf course, Sam welcomes many tourists from hotels in Da Lat as well as resorts in Tuyen Lam Lake National Tourist Area...

Mr. Nguyen Quoc Tuyen - Director of Tuyen Lam Lake National Tourist Area Management Board, affirmed his readiness to coordinate and support businesses in the tourist area.

Representatives of tourism businesses also pointed out the difficulties they are facing, such as: lack of connection to create a tourism value chain from accommodation, travel, attractions, transportation, support services...; including the role of the government and state management agencies. Mr. Nguyen Quoc Tuyen - Director of Tuyen Lam Lake National Tourism Area Management Board, shared: Although it is a national tourism area with 37 projects, in reality, Tuyen Lam Lake National Tourism Area has not operated synchronously and does not have a high-quality tourist area. In the context of the upcoming merger, Lam Dong's tourism potential is very good with golden forests and silver seas. Provincial leaders will have orientations, but the business community needs to have innovative thinking to create opportunities for themselves, promote local economic development... Tuyen Lam Lake National Tourism Area Management Board is also ready to coordinate with businesses in the tourist area...

Mr. Tuong Huu Loc - Vice Chairman of Lam Dong Tourism Association discussed new opportunities for Lam Dong tourism.

Many other problems were pointed out by tourism businesses, such as planning affecting investment opportunities in tourism, rapid development of products and services leading to lack of cultural depth, market "traps" from "waves" of tourists, high-quality human resources, access to capital, legal procedures when organizing international shows, the choice between price and quality, etc.

Ms. Hua Phi Quyen (TropiAd Joint Stock Company) shares about the Company's sports tourism linkage activities.

Mrs Dung Tran - Manager of Ana Mandara Villas Dalat Resort, shares about the cultural content of Ana Mandara Resort

Concluding the 3rd Business Coffee program with the theme "Provincial merger and the position of Lam Dong enterprises", Mr. Pham Nguyen Ngoc Duy - Chairman of the Young Entrepreneurs Association, humorously said: It is a fact that many enterprises investing in Da Lat - Lam Dong suffered losses, many corporations went to Da Lat to survey and left without returning. Only one force survived, the "brokers". Enterprises that survive well are those who transfer and wait for the right time... Ngoc Duy currently has his own market; but before, he also tried to do tourism, but failed - because he did it for real, the products were real, but the cost divided for brokers was lower than jam factories, specialty sales points...

Leaders of tourism units believe in a new position for Lam Dong tourism

Value chain linkage is considered a key factor for sustainable and effective tourism development. How to build and strengthen the linkage between components in the tourism value chain, to connect trade with tourism, tourism with tourism and bring benefits to all parties, attract tourists and develop more and more... is the responsibility and benefit of each tourism business in particular and enterprises in general. From there, enterprises will assert themselves and improve their own position!

Source: https://baolamdong.vn/kinh-te/202505/ca-phe-doanh-nhan-sap-nhap-tinh-va-vi-the-cua-doanh-nghiep-lam-dong-1dc6919/