The key to unlocking exports.

Long Hau Ceramic Joint Stock Company (Tien Hai Industrial Park) is a leading enterprise in the ceramics and building materials industry, not only establishing its position in the domestic market but also expanding into the global market. To achieve this success, the company has continuously invested in technology and automated machinery. This is key to improving productivity, product quality, opening up export opportunities, and meeting the increasingly high demands of the integration era.

Long Hau Ceramic Joint Stock Company invests in automated robots to produce household ceramic products.

As the cradle and foundation of the ceramics industry in Thai Binh, Long Hau Ceramics Joint Stock Company has always clearly recognized the importance of applying science and technology to production throughout its development journey. In particular, over the past five years, the company has made breakthroughs in investment and innovation in its production lines, transitioning from manual coal-fired kilns to modern gas-fired kilns, and from semi-mechanized to fully automated production processes.

Mr. Nguyen Quoc Phong, Deputy Director of the company, said: "In 2024, we invested nearly 110 billion VND to transform and modernize the kiln system, environmental drying system, kaolin clay grinding machine, extrusion machine, high-pressure seamless casting system, and civil porcelain shaping system. To date, Long Hau's production lines are capable of automating stages such as product shaping, glazing, pattern printing, and firing. As a result, productivity has increased fourfold compared to before the technology conversion, while reducing the rate of defective products and ensuring consistent product quality."

Long Hau Ceramic Joint Stock Company is a pioneer in applying the ISO 50001:2018 energy management system and the ISO 9001:2015 quality management system. This intelligent production management system allows the company to monitor and manage the entire production process, from raw materials to finished products, optimizing processes, reducing costs, improving product quality, and enhancing the working environment for employees. In particular, the application of new technologies and intelligent management systems enables Long Hau to create products with diverse designs, sophisticated craftsmanship, and a greener factory environment, meeting the increasingly high demands of the market.

While Long Hau previously focused solely on developing the domestic market, over the past 10 years the company has set its sights on expanding into the international market. The company's solution involves investing in technology and automation to standardize production plant criteria, enhance competitiveness, and meet the stringent standards of foreign markets. In particular, the design and market development team is given favorable conditions and encouraged to research and create new products to meet the increasingly high demands of customers. As a result, international partners and customers who visit and inspect the factory's capabilities and other standards regarding labor, environment, and social welfare have highly appreciated the company's work and agreed to sign cooperation agreements for production and product supply. Currently, Long Hau's sanitary ware and household ceramics are exported to many countries around the world , including Japan, South Korea, the United States, Italy, and several other European countries. In 2023, the company's export turnover reached nearly $600,000, in 2024 it reached nearly $1 million, and the target for 2025 is to strive to reach $1.5 million.

Thanks to new and advanced machinery and technology, labor productivity has increased and working conditions for workers have improved.

Besides investing in technology and machinery, Long Hau Ceramic Joint Stock Company also places great emphasis on improving the quality of its human resources. The company regularly organizes training courses to update knowledge and professional skills, and invests in training programs for its staff and workers to enhance their professional qualifications. The company builds a professional, friendly, and dynamic working environment so that employees can maximize their creativity, dedication, and productivity. Ms. Phan Thi Yen, a worker in the household ceramics workshop, shared: "The skills of our workers are constantly improving, and with the support of machinery and technology, labor productivity increases, which means income also increases to meet our living needs. Working conditions are constantly improving, and welfare benefits are well cared for, making everyone happy and confident in their long-term commitment to the company."

In the current challenging domestic market, Long Hau Ceramic Joint Stock Company considers exports as its only path to growth. To pursue this path, Long Hau continues to prioritize investment in technology and automation as key factors. Mr. Bui Van Son, Chairman of the Board and Director of the company, affirmed: Investing in technology to enhance competitiveness is the key to integrating products into the global market, achieving sustainable development, and striving to become one of the leading enterprises in the Vietnamese ceramic industry.

Khac Duan

Source: https://baothaibinh.com.vn/tin-tuc/4/221040/chia-khoa-mo-cua-xuat-khau