Autumn Fair - "Trade bridge" connecting domestic market with international market

VTV.vn - The 2025 Autumn Fair (VGAF 2025) has truly affirmed its strategic stature by becoming an effective "trade bridge".

The Vietnam Global Autumn Fair 2025 (VGAF 2025) has truly affirmed its strategic stature by becoming an effective "trade bridge", not only stimulating consumption and developing the domestic market but also strongly promoting import-export activities and Vietnam's international economic integration.

Taking place from October 25 to November 4, 2025 at the Vietnam Exhibition Center (VEC), the Autumn Fair is a key activity to concretize the policy of promoting domestic trade, promoting the national image and Vietnamese brands. The event is organized on an impressive scale, with a total exhibition area of ​​over 130,000 m2, including 5 thematic zones and more than 3,000 booths, attracting the participation of 34 provinces and cities along with thousands of large enterprises and corporations in Vietnam.

International diplomatic and commercial meeting place

The booth area of ​​international businesses is always crowded with visitors and many business partners.

The 2025 Autumn Fair has attracted special attention from the international community, with the participation of more than 80 booths from international enterprises from many countries such as: India, Cambodia, New Zealand, China, Japan, Australia, Belgium, Singapore, Laos, Iran, the United States.... This event has become an economic diplomatic meeting place, opening up many opportunities for cooperation and multilateral trade development.

Mr. Bader Almatrooshi, Ambassador of the United Arab Emirates to Vietnam visits the Autumn Fair 2025

Mr. Bader Almatrooshi, Ambassador of the United Arab Emirates (UAE) to Vietnam, took the time to visit the fair and expressed his deep impression of the scale and quality of the event. Ambassador Almatrooshi shared his joy at attending a trade promotion event, the magnificent organization of the culture, and was especially impressed when witnessing the diversity of products and services that Vietnam brings.

To affirm Vietnam's position in the group of 20 economies with the world's leading foreign trade scale, the Ministry of Industry and Trade has directed Vietnamese Trade Offices abroad to actively invite international businesses to participate and connect with trade.

Mr. Do Huu Tung - First Secretary, Vietnam Trade Office in New Zealand said that bringing a New Zealand business delegation to attend the first Autumn Fair - 2025 is of special importance: "This is the first step in a series of large-scale trade promotion events, making Vietnam a destination for international importers and buyers." Mr. Tung emphasized that this is also an opportunity for businesses of the two countries to meet directly, exchange, learn about each other's needs and capabilities, thereby forming a long-term cooperative relationship. With New Zealand's high-tech strengths and Vietnam's large market production capacity, this connection "promises to bring about two-way cooperation projects of real value".

Also according to information from the Trade Office, Mr. Bui Trung Thuong - Commercial Counselor, Vietnam Trade Office in India, said that 15 Indian enterprises representing typical fields such as agricultural products, processed foods, pharmaceuticals, chemicals, machinery, information technology, education and tourism attended the fair.

Mr. Do Viet Phuong - Commercial Counselor, Vietnam Trade Office in Cambodia, shared that the Cambodian business delegation brought typical products of this kingdom such as Jasmine Rice, stone... Counselor Do Viet Phuong hopes that, "through the first Autumn Fair - 2025, businesses of Vietnam and Cambodia will have the opportunity to learn about market tastes and needs, thereby strongly promoting trade cooperation".

International businesses appreciate the potential of the Vietnamese market.

The large presence of international enterprises not only reflects growing confidence in Vietnam's business environment but also opens up many opportunities for investment, cooperation and economic exchange.

Within the framework of promotional activities, an international business delegation with nearly 30 delegates from UAE, India, Thailand, UK, Spain, Nigeria, Tanzania, Ivory Coast, Ghana, Cambodia... visited and worked directly (B2B) with Vietnamese businesses to seek cooperation opportunities and promote the export of Vietnamese agricultural products.

Members of the international delegation learn about Vietnamese products at the 2025 Autumn Fair and look for imported goods. Photo: Nam Nguyen

The representative of this foreign business delegation expressed his wish to "find quality sources of goods to promote trade and export products such as cashew nuts and coffee to Middle Eastern countries." The delegation representative also hoped to use the fair to "find potential suppliers or customers, learn about new trends and technologies, connect and build partnerships with Vietnamese businesses."

This is also the business delegation attending the 14th Vietnam International Cashew Conference (GCR) in Hanoi, under the National Trade Promotion Program chaired by the Ministry of Industry and Trade of Vietnam and implemented by the Vietnam Cashew Association (VINACAS).

Meanwhile, the international pavilion area has become the "highlight" of the Fair. The appearance of pavilions from China, Japan, Cambodia, the United States, New Zealand, India, Iran, Australia, Belgium, Singapore, Laos, etc. has brought a vibrant, colorful and international trading space.

Each booth not only displays products and goods but also introduces consumer culture, creativity and unique identity of each country, creating an overall picture of the integration and development trend of the global economy.

Thousands of domestic and international visitors have flocked to this area to learn, connect and seek cooperation opportunities, demonstrating the strong appeal of the Vietnamese market - a dynamic, open and potential market.

Chinese businesses' booths attract a large number of visitors. Photo: Nam Nguyen

Equally prominent, the Chinese enterprises’ booths attracted a large number of visitors, especially Vietnamese enterprises operating in the fields of manufacturing, materials and supporting industries. Recycled plastic products, energy-saving equipment and environmentally friendly technological solutions introduced here have suggested new directions for cooperation in the trend of developing a green, circular economy. Meanwhile, the Indian booth made its own mark with a group of cleaning and home care products, which are highly appreciated by Vietnamese consumers for their quality, natural scent and competitive prices.

Visitors look at products at the Indian booth. Photo: Nam Nguyen

Not only stopping at displaying and promoting products, the international pavilion at the Autumn Fair 2025 is also a place for many meetings, exchanges and cooperation connections between domestic and foreign enterprises. B2B trade seminars are also a good opportunity for domestic and foreign partners to learn and connect with each other.

Mr. Raj Singh - Sales Director of Summerfruit NZ company discussed with Vietnamese partners.

Mr. Raj Singh - Business Director of Summerfruit NZ company from New Zealand shared: "We are a New Zealand business trading agricultural products, especially fruit import and export, and the purpose of coming to Vietnam to participate in the Autumn Fair this time is to seek cooperation opportunities, connect businesses operating in these fields in Vietnam to seek trade opportunities and long-term cooperation in Vietnam.". Mr. Raj Singh further affirmed: "The Autumn Fair organized by Vietnam has truly become an attractive destination not only for us - New Zealand businesses but also many other international businesses.".

Mr. Graham Applin - Director of G2 Studio Design and Construction Company attended the Vietnam - New Zealand business connection session organized by the Ministry of Industry and Trade.

Sharing the same view, Mr. Graham Applin - Director of G2 Studio Design and Construction Company from New Zealand, commented: "The Autumn Fair is a potential destination for international businesses who want to learn about the Vietnamese market as well as Vietnamese customs and business practices." He also expressed his desire to expand cooperation in the Vietnamese market in potential fields of the construction and design industry. Not only directly connecting and exchanging with Vietnamese businesses, he also proactively sought potential partners when participating in this Fair.

The fact that international booths and businesses became the center of attraction at the first Autumn Fair - 2025 has vividly demonstrated a dynamic, integrated and vibrant Vietnam. The Fair affirmed that the Vietnamese market is not only attractive in terms of scale and development speed but also a safe, friendly and promising destination for international investors in the new period.

Source: https://vtv.vn/hoi-cho-mua-thu-nhip-cau-thuong-mai-ket-noi-thi-truong-noi-dia-voi-thi-truong-quoc-te-100251101150940908.htm