Chicilon Media joins the World Outdoor Advertising Association

Mr. Guo Zhi Feng - Chairman of the Board of Directors of Chicilon Media - said that the company passed the review and joined the World Outdoor Advertising Association (WOO).

Becoming a member of WOO is one of the turning points of Chicilon Media this year, after joining the MMA Global Executive Board at the end of August.

Chairman Guo Zhi Feng explained that WOO, founded in 1959, is the only non-profit association operating with the goal of promoting and developing the global OOH industry. Board members include many "big names" such as: JCDecaux, Clear Channel, Global, Ocean Outdoor, oOh! Media... By joining this organization, Chicilon Media can acquire more knowledge about outdoor advertising, reach more customers, and promote the brand.

"In addition to strengthening our expertise, we will try to learn new technology and management experience, thereby continuously improving our qualifications and bringing the Vietnamese advertising industry to international standards," said Mr. Guo Zhi Feng.

WOO organization leader (far left) presents membership certificate to Chicilon Media representative.

Mr. Guo Zhi Feng commented that from a niche position, the elevator media channel has gradually transformed, playing an important role in enhancing brand position and promoting products. In the context of economic recession, Chicilon Media achieved many positive results. By the end of October, the company installed 7,476 new advertising devices, the building's media resources increased by 31.08%, bringing the total number to 31,533 screens.

"In the current advertising 'matrix', the forced choice is often the most effective. We advocate integrating media into the daily orbit, through digital technology, creating a platform that viewers cannot ignore and must be exposed to every day," said Mr. Guo Zhi Feng.

Chicilon Media's advertising solutions have a large coverage orbit with continuous frequency.

Up to now, the unit has provided communication services to more than 700 large domestic units such as Vinamilk, Samsung, Unilever, LG, Viettel, Daikin, VNPT, FPT, Masan , Oppo, Vivo, Midea, Aqua...

At the International Advertising Festival for two consecutive years (2017 - 2018), Chicilon Media's building elevator advertising channel won the Gold Award in the "Effective Media" category.

Chicilon Media was established in September 2006 and is one of the largest digital media platforms in the country, with many advantages including: mandatory daily presence, reaching high-end audiences, high-frequency broadcasting, no interruptions, close contact distance, wide coverage, exclusive viewing advantages... effectively supporting businesses in promoting their products.

Currently, Chicilon Media has developed 5 strong channels, reaching more than 40 consumers including: TV, building elevator posters; supermarket TV; airport posters and LEDs. Up to now, the unit has covered more than 2,800 mid-range and high-end buildings, 41 supermarkets, and 14 airports.

Van Phat
Photo: Chicilon Media

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