On the evening of April 26th, tens of thousands of locals and tourists flocked to Sam Son Beach Square (Sam Son City, Thanh Hoa Province) to attend the Sam Son Beach Tourism Festival 2025. Deputy Prime Minister Le Thanh Long attended the ceremony.
Deputy Prime Minister Le Thanh Long (3rd from the right) and Mr. Do Trong Hung, Deputy Head of the Central Organization Committee (2nd from the right), along with other central and Thanh Hoa provincial leaders, attended the opening ceremony of Sam Son beach tourism on the evening of April 26.
Opening the festival, Mr. Le Van Tu, Chairman of the People's Committee of Sam Son City, said that in Thanh Hoa province's tourism development strategy, Sam Son has always been identified as a key tourist city that needs priority investment and development.
In recent years, thanks to the attention of the central and provincial governments, the urban technical infrastructure of Sam Son has been increasingly invested in a comprehensive and modern manner; many large projects have been completed and put into use, notably: the FLC ecological resort complex, the beach square and water park of Sun Group...
With its advantages and potential, Sam Son is determined to strive to become a civilized and modern coastal tourist city, a safe, attractive, and friendly destination for domestic and international tourists.
A sea of people packed the largest beach square in Vietnam for the opening ceremony of Sam Son beach tourism.
The opening art program of the Sam Son Beach Festival - Aspiration to Shine, organized by the People's Committee of Thanh Hoa province, with sponsorship and co-organization by Sun Group, took place at Sam Son Beach Square, one of the largest and most modern squares in Vietnam.
Besides being captivated by the elaborate artistic performances on stage, visitors and spectators can also admire the dazzling water show, with water jets dancing to the rhythm of the music, shimmering laser lights blending with the breezy night seascape and a spectacular fireworks display.








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