'Gratitude from the heart' program attracts customers

After a week, the system's purchasing power increased by 30-50%, and traffic to the Co.op Online shopping website doubled compared to normal days.

It was noted that at the retail outlets, there were no stock shortages or long waiting times for customers to pay; users could access the Co.op Online website quickly and easily; online orders were processed quickly and delivered to customers completely free of charge within the service radius.

The system's purchasing power increased by 30-50% compared to normal days.

Mr. Nguyen Ngoc Thang - Director of Operations at Co.opmart and Marketing Director of Saigon Co.op, shared: “ With a series of direct discounts, buy one get one free offers, items priced at 0 VND, and more benefits for higher membership levels, customers will save a lot of money when shopping during the 'Gratitude from the Heart' program before the peak consumption season at the end of the year.”

The program's activities are designed to be diverse and suitable for each customer group, especially Gen Z – the potential customers of Co.opmart and Co.opXtra .”

Engaging workshop programs attract customers.

In addition to the highlight of the program where Saigon Co.op leaders simultaneously visit each store to serve customers (part of the Let's Co.op - Let's serve program), Co.opmart and Co.opXtra also organize a series of workshops on weekends. Young people are very enthusiastic about being guided on planting trees, painting on bags, and participating in mini-games to win cute prizes.

On weekend evenings, Co.opmart and Co.opXtra become meeting places for music lovers with lively and youthful acoustic bands. “ Co.opmart is becoming increasingly familiar and lovely; it’s not just a shopping place for my mother, but my friends and I also frequently come here to participate in entertainment activities at the supermarket ,” said Tu Trinh, a student participating in the workshop.

The higher your membership level, the greater the benefits.

From now until November 15th, the "Gratitude from the Heart" program continues with the following activities:

1. Hot Deals for Members - Exclusive Privileges: All member customers who shop for household goods, clothing, private label items, chemicals, and processed foods will enjoy exclusive discounts based on their membership level.

2. Super Deals - Weekend Mega Deals (November 3, 4, 5): Customers with a purchase of over 400,000 VND will be able to buy products at "super bargain" prices, including Kokomi instant noodles (5 packs x 134g) for only 15,000 VND/5 packs, Bless You Lamour 3-ply toilet paper (2 rolls x 5) for only 79,000 VND/pack, Lix Matic perfumed laundry detergent 3.6kg for only 99,900 VND/bottle, Donwy antibacterial fabric softener (4L pouch) for only 185,000 VND/pouch…

3. Showing Gratitude to Teachers - Gifts in Hand: Up to 50% off on products specifically for teachers, such as beautifully designed gift sets of shower gel, shampoo, and conditioner from brands like Double Rich, Enchanteur, Gervenne, Olive, and Dove, priced from only 59,900 VND to 175,900 VND.

Lock&Lock thermal flasks/cups are discounted by 50%; Minh Long 9-piece porcelain dinner sets are discounted by 20% to 571,500 VND/set; Sunhouse 1500W hair dryers are discounted by 30% to 279,000 VND/unit; Novelty men's shirts and trousers are discounted by 30%; and TK Fashion women's ao dai are discounted by 40%.

To celebrate Vietnamese Teachers' Day, from now until November 20th, Saigon Co.op member customers who are teachers will receive a 30,000 VND shopping voucher when purchasing goods worth 400,000 VND or more; and will instantly receive 50 reward points credited to their card account if their birthday falls on November 20th.

Acoustic music nights attract young customers.

4. What day is it today? Earn that many points: From October 30th to November 15th, Silver/Gold/Platinum cardholders will receive 20-50 bonus points respectively when making purchases on Mondays, Tuesdays, Wednesdays, and Thursdays.

5. Millionaire's Wheel - Thousands of Appreciation Gifts: On November 11th and 12th, Bronze/Silver/Gold/Platinum customers who make purchases with a receipt of VND 500,000 or more will receive 1 gift, and those with a receipt of VND 1,000,000 or more will receive 2 gifts.

6. Member Benefits - Earn Thousands of Bonus Points: Bronze/Silver/Gold/Platinum customers who purchase products from participating suppliers will receive additional bonus points.

Bao Anh

Source