The report also points out that retailers are increasingly relying on automation and artificial intelligence (AI) to address issues of merchandise loss, inventory management, and the need for a seamless shopping experience, amid a continued decline in consumer satisfaction.
Research findings indicate that shopper satisfaction levels have declined for the second consecutive year, both in-store (79% globally, 75% in the Asia- Pacific region) and online (73% globally, 69% in the Asia-Pacific region). This is a continuation of the previous two years, when peak satisfaction levels were recorded in 2023 at 85% globally (for both in-store and online shopping) and 81% in the Asia-Pacific region (for online experiences).
The study also revealed a shift in shopper priorities. While increasingly focused on convenience, speed, and value, nearly eight out of ten consumers (78% globally, 74% in the CA TBD) still prioritize discounts and promotions amid persistent inflationary pressures. Simultaneously, customers demand excellent service, expressing dissatisfaction with out-of-stock situations (68% globally, 63% in the CA TBD), items locked in lockers (70% globally, 67% in the CA TBD), or the lack of self-checkout counters (62% globally, 56% in the CA TBD).
In Vietnam, the application of technology is rapidly accelerating, driven by market trends and government policies in the Retail Industry Development Strategy to 2030, with a focus on digitalization, promoting multi-channel commerce, and developing sustainable supply chains. Retailers are expected to expand their multi-channel platforms, apply AI in demand forecasting and personalization, modernize payment systems, and implement automated logistics and warehousing solutions.
Zebra also introduced a range of AI-powered intelligent solutions, including smart warehouse management and robotics, to optimize operational and management processes. Zebra also offers a range of advanced equipment such as the TC53e inventory scanner, TC22R handheld RFID reader, ZT421/ZT411 and ZT620/ZT610 industrial printers, and ZQ521/ZQ511 mobile printers… to enhance businesses' inventory management capabilities. Zebra is committed to partnering with retail businesses to build trust, strengthen customer loyalty, and maintain competitiveness in the rapidly changing retail market.
Christanto Suryaderma, Vice President of Business Development for Southeast Asia, Korea, and APJeC Channels at Zebra Technologies, emphasized: “In the future, successful retail businesses will be pioneers in flexibly implementing smart workflows, providing customers with a ‘phygital experience’ – a blend of the real and the virtual. With the application of AI, automation, and process improvements, retailers can meet the demand for fast, seamless, and personalized experiences that consumers expect today.”
Source: https://www.sggp.org.vn/gen-ai-se-tao-tac-dong-dang-ke-trong-viec-ngan-ngua-that-thoat-hang-hoa-post829342.html
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