Digital transformation – the key to helping Vietnamese tourism take off.

A key focus at the Vietnam International Tourism Fair - VITM Hanoi 2025 is the theme of applying digital technology in the tourism industry.

With 450 booths, VITM Hanoi 2025 attracted the participation of 60 domestic and international tourism promotion agencies, 8 airlines, and 16 countries and territories. (Photo: Nhu Quynh)

The event, held from April 10-13, brought together hundreds of domestic and international businesses, showcasing a range of advanced technological solutions that demonstrate digital transformation is becoming a key factor in helping Vietnam's tourism industry break through and reach international standards.

Experience a groundbreaking digital technology journey.

The world is entering an era of powerful digital transformation. While green transformation is linked to changes in lifestyle, production, and consumption patterns towards sustainability, digital transformation in the tourism industry fuels the transition from traditional management, business, and marketing models to modern, data-driven models, aiming to improve operational efficiency, increase competitiveness, and provide a better experience for tourists.

The TechZone booth attracted particular attention from young people. (Photo: Nhu Quynh)

Digital transformation opens up opportunities to accelerate development, improve efficiency, and expand market scale. If the tourism industry wants to achieve double-digit growth, technology will undoubtedly be an indispensable factor. Tourism needs to embrace the digital transformation trend to achieve even greater breakthroughs.

Aiming to promote the digital transformation of tourism, for the first time at VITM Hanoi 2025, the Vietnam Tourism Association and VietSolutions Group launched the TechZone, bringing together 20 advanced technology solutions to create an attractive technology-based experience for visitors.

The exhibition space showcases successful digital transformation with typical applications of artificial intelligence (AI) and robotics in the travel, hotel, and tourism service sectors. (Photo: Nhu Quynh)

At the TechZone booth, modern digital technologies from major domestic and international technology companies were showcased. Mr. Luong Thanh Nam, General Director of Vietsolutions Group, stated, “MSP Vietnam presented wifi and wifi marketing solutions. BestPrice Travel introduced AI applications in travel assistants. Hoan My Group and DIGICORP introduced Cleaning Robots and Service Robots – the future of the F&B and hotel industries… In addition, there were AI Chatbots & Chathubs, AI multilingual translation, and Buggy ride-hailing applications for tourist areas…”.

Virtual reality technology at the domestic tourism booth allows visitors to experience tourist destinations in a vivid and realistic way without having to travel. (Photo: Nhu Quynh)

These smart travel applications help analyze needs and suggest suitable itineraries for tourists, while ensuring optimal convenience and customer care. At TechZone, visitors can experience cutting-edge technological solutions firsthand, witness robot demonstrations and AI applications, and even chat with and interview robots…

Future directions for Vietnam's tourism industry.

Technological breakthroughs are creating a double advantage for both businesses and tourists. Opening a TechZone booth at VITM 2025 will provide businesses with opportunities to access technology and implement stronger digital transformation, accelerating their progress towards green growth and sustainable development. Businesses can optimize operational processes, expand their market reach, and enhance marketing effectiveness through online platforms. All of these contribute to improving the quality of service and the competitiveness of Vietnamese tourism on the world map.

A particular highlight of VITM Hanoi 2025 is the strong rise of digital transformation and green tourism development. (Photo: Nhu Quynh)

Although this year's VITM is not yet a specialized digital transformation fair and Vietnam still has limitations in accessing global technology compared to the rest of the world, those working in the industry remain steadfast in their goal of taking steady steps in line with the theme "Developing green destinations, elevating Vietnamese tourism".

Clearly, the four days of VITM Hanoi 2025 were not just a tourism promotion event, but also opened up long-term development directions for the industry. Experts emphasized that for Vietnam's tourism industry to develop strongly, a comprehensive change from mindset to action is needed, along with continued promotion of technology application and constant innovation.

The support of the State and professional associations will be a solid foundation, helping Vietnamese tourism not only recover from difficulties but also make spectacular breakthroughs, affirming its position as a leading smart, safe, and attractive destination in the region.

According to the organizers, VITM Hanoi 2025 created 200 promising business opportunities, laying a solid foundation for the comprehensive green and digital transformation of Vietnamese tourism. (Photo: Nhu Quynh)

Source: https://baoquocte.vn/chuyen-doi-so-chia-khoa-giup-du-lich-viet-nam-cat-canh-310959.html